Creating Your First Goal

Pro Plan

Goals let you track important conversions on your website. Learn how to create your first goal and start measuring what matters.

What Are Goals?

Goals track specific user actions:

Use Case	Example Goal
Lead generation	Form submission
E-commerce	Purchase completion
SaaS	Account signup
Content	Article read
Engagement	Video watched

Why Track Goals?

Goals help you:

• Measure conversion rates
• Identify traffic sources that convert
• Optimize user journeys
• Calculate ROI
• Attribute revenue

Goal Types Overview

Type	Tracks	Example
URL Match	Page visits	Thank you page
Element Click	Button/link clicks	CTA button
Custom Event	JavaScript events	Form submit

Creating Your First Goal

Step-by-Step Guide

Quick Start: URL Goal

The simplest goal type - track visits to a specific page.

Example: Thank You Page

1. Go to Goals and click New Goal
2. Select "URL Match"
3. Enter URL: /thank-you or /order-complete
4. Name: "Purchase Complete"
5. Value: $50 (average order value)
6. Save

URL Matching Options

Match Type	Pattern	Matches
Exact	/thank-you	Only that exact path
Contains	thank	Any URL containing "thank"
Starts with	/blog/	All blog posts
Ends with	/success	Any URL ending in "success"
Regex	/order-\d+/	Order pages with numbers

Quick Start: Click Goal

Track when users click specific elements.

Example: CTA Button

1. Go to Goals and click New Goal
2. Select "Element Click"
3. Enter CSS selector: #signup-button or .cta-main
4. Name: "CTA Clicked"
5. Save

Finding CSS Selectors

To get the selector:

1. Right-click the element
2. Choose "Inspect"
3. Find id or class
4. Use #id or .class

Quick Start: Custom Event Goal

Track custom JavaScript events.

Example: Form Submission

1. Add tracking code to your form:

document.querySelector('form').addEventListener('submit', function() {
  zenovay('goal', 'signup_form');
});

2. Create goal in Zenovay:
   • Select "Custom Event"
   • Event name: signup_form
   • Name: "Signup Form Submitted"
   • Save

Goal Configuration Options

Basic Settings

Setting	Description
Name	Display name in reports
Type	URL Match, Element Click, or Custom Event
Trigger	What activates the goal
Active	Enable/disable tracking

Value Settings

Pro Plan

Assign monetary value:

Option	Use Case
Fixed value	Same value every time
Dynamic value	Value from JavaScript
No value	Just count conversions

Dynamic Value Example

Pass value from your page:

// On purchase complete page
zenovay('goal', 'purchase', {
  value: orderTotal
});

Advanced Settings

Setting	Description
Category	Group related goals
Attribution window	Time to credit source
Once per session	Count max once per visit
Once per user	Count max once ever

Testing Your Goal

Before Going Live

1. Test trigger manually

   • Visit the URL / click the element
   • Check goal fires in real-time

2. Verify in dashboard

   • Go to Analytics → Goals
   • Should see test conversion

3. Check attribution

   • Verify traffic source credited

Debug Mode

Enable debug to test:

zenovay('debug');
// Now perform action
// Check console for goal events

Viewing Goal Data

Goal Reports

After setup, find data in:

• Analytics → Goals (overview)
• Analytics → Traffic Sources (by source)
• Analytics → Pages (by landing page)

Key Metrics

Metric	Description
Conversions	Total goal completions
Conversion Rate	% of visitors converting
Value	Total goal value
First Conversion	Time to first goal

Best Practices

Naming Conventions

Use clear, descriptive names:

Bad	Good
Goal 1	Newsletter Signup
Button Click	CTA - Free Trial Click
Page View	Purchase Complete

Goal Categories

Group related goals:

Category	Goals
Lead Gen	Contact form, Newsletter, Demo request
E-commerce	Add to cart, Checkout start, Purchase
Engagement	Video play, PDF download, Share

Value Assignment

Tips for setting values:

• Use actual revenue for purchases
• Estimate lead value for forms
• Use $0 for engagement goals
• Be consistent across similar goals

Common Goals

Lead Generation

Goal	Trigger
Contact form	Form submission event
Newsletter	Email submit event
Demo request	Demo page URL
Content download	PDF click event

E-commerce

Goal	Trigger
Add to cart	Button click
Begin checkout	Checkout URL
Purchase	Thank you page
Create account	Account created event

SaaS

Goal	Trigger
Signup	Registration complete
Trial start	Trial activation
Feature use	In-app event
Upgrade	Upgrade complete

Troubleshooting

Goal Not Tracking

If conversions don't appear:

1. Check trigger accuracy

   • URL exact or contains?
   • Selector correct?
   • Event name matches?

2. Verify script installed

   • Tracking code on goal page?

3. Test in debug mode

   • Are events firing?

4. Check goal is active

   • Not disabled in settings?

Double Counting

If counting twice:

• Enable "Once per session"
• Check for duplicate triggers
• Verify event not firing multiple times

Next Steps

• Learn about goal types
• Set up conversion funnels
• Understand goal attribution