Goal Types Explained

Pro Plan

Zenovay offers four goal types. You pick one in the first step of the goal assistant (Journeys → Goals → New goal). Every type counts visits: each visit counts at most once per goal.

Goal types at a glance

In the dashboard	Best for	Code needed?	Past visits counted?
A page visit	Thank-you pages, confirmation pages, pricing page	No	Yes, last 12 months
A click on a link	Booking links, app store links, downloads, partner links	No	Yes, last 12 months
An event from your code	Forms without a thank-you page, purchases with an amount, app actions	One line	Yes, last 12 months
A click on a button or element	Buttons and elements without their own address	No, but a CSS selector	No, counted from creation on

A page visit

Overview

Counts a visit that opens a page whose address matches your rule. No code needed.

Best for:

• Thank-you pages
• Confirmation pages
• Important content, like your pricing page
• Downloads that open on their own page

Setup

1. Choose A page visit
2. Pick the page from the list of your pages, or type its address
3. Choose how the address is matched
4. Check the live preview, which shows how many pages and visits match

Match types

Match type	Example	Matches
Is exactly	/thank-you	Only that page
Starts with	/blog/	All blog posts
Contains	confirmation	Any address containing the word
Ends with	/success	Addresses ending in "/success"
Matches a pattern	/{locale}/pricing	The pricing page in every language
Regular expression	/order/\d+	Order pages with a number (advanced)

How addresses are compared

• Upper and lower case, a trailing slash, www. and #anchors never matter.
• The query string (everything after ?) only matters if your pattern contains one. So /thank-you also counts /thank-you?ref=email. Contains also searches the query string, so utm_source=newsletter with Contains counts visits that arrived from your newsletter link.

See Page visit goals for all details.

A click on a link

Overview

Counts a visit in which someone clicks a link whose destination address matches your rule. Zenovay records clicks on links automatically (links to other sites and links captured by auto-capture), so no code is needed.

Best for:

• Booking links, like Calendly
• App store links
• Download links
• Partner and affiliate links

Setup

1. Choose A click on a link (or the template Click on a link)
2. Enter the link address, or part of it, for example calendly.com or /download
3. Choose how the address is matched (the same match types as for page visits)

Examples

Goal	Link address	Match type
Booking link clicked	calendly.com	Contains
App Store link	apps.apple.com	Contains
Price list download	/files/prices.pdf	Ends with

An event from your code

Overview

Counts a visit in which your site sends a named event. Your developer adds one line of code where the action happens.

Best for:

• Forms that show a message instead of a thank-you page
• Purchases with a real amount
• Video plays
• Actions in a web app or single-page app

Setup

1. Add the line of code to your site
2. Choose An event from your code
3. Pick the event from the list of events your site already sent, or type its name
4. Watch the live check: it turns green when the first event arrives

Implementation

// Basic event
zenovay('track', 'contact_form');

// Event with its own value
zenovay('track', 'purchase', { value: 99.99 });

Event names are compared without regard to upper and lower case, and spaces count as underscores ("Sign Up" is the same as "sign_up"). Names may use letters, numbers, spaces and _ . : / -, with at most 64 characters.

Examples

Goal	Event code
Form sent	zenovay('track', 'contact_form')
Video finished	zenovay('track', 'video_finished')
Add to cart	zenovay('track', 'add_to_cart', { value: price })
Feature used	zenovay('track', 'feature_x_used')

Your code can also record a goal directly with zenovay('goal', 'goal_name', { value, currency }). Zenovay creates that goal automatically the first time and marks it From your code.

See Custom event goals for details.

A click on a button or element

Overview

Counts a visit in which someone clicks an element that matches a CSS selector. A click on the element or anything inside it counts. This type is meant for developers.

Best for:

• Call-to-action buttons
• Buttons that open a form or a video
• Any element without its own address

Setup

1. Choose A click on a button or element
2. Enter a CSS selector, for example #signup-button or .buy-now

Element clicks are counted from the moment you create the goal. Past clicks are not available. Up to 20 active click goals per site are sent to the tracker.

CSS selectors

Selector	Matches
#signup-btn	Element with id="signup-btn"
.cta-primary	Elements with class="cta-primary"
button[type="submit"]	Submit buttons
[data-goal="signup"]	Elements with data-goal="signup"

Finding selectors

1. Right-click the element
2. Choose "Inspect"
3. Look for a unique id or class
4. Test the selector in the console

See Element click goals for details.

Choosing the right type

Decision guide

Question	Recommended type
Is there a page that only people who succeeded see?	A page visit
Is it a link to another address?	A click on a link
Is it a form, a purchase amount or an app action without its own page?	An event from your code
Is it a button without its own address?	A click on a button or element

Common scenarios

Scenario	Best type
Newsletter sign-up (popup)	An event from your code
Newsletter sign-up (thank-you page)	A page visit
Download link clicked	A click on a link
Booking link clicked	A click on a link
Purchase completed	A page visit, or an event with the amount
Watched 50% of a video	An event from your code
Form sent without a new page	An event from your code

Several goals for one action

You can create more than one goal for the same action, for example for a purchase:

1. A page visit: /checkout/complete
2. An event: purchase with its value
3. A click on a button or element: the "Buy now" button

Each goal counts on its own, so the numbers show you each measuring point separately.

Plan limits

Plan	Goals
Pro	Up to 25
Scale	Unlimited
Enterprise	Unlimited

The Journeys tab with goals is available on the Pro plan and above. Even with a high limit, keep your list focused:

• Put your most important results first
• Pause or delete goals you no longer need
• Combine similar goals, for example with Contains or Matches a pattern

Testing goals

1. Create the goal
2. Do the action yourself
3. Check the Live View tab
4. Open the goal's details and look at Latest conversions

Debug mode

Add data-debug="true" to the tracking script tag while you test:

<script defer
  data-tracking-code="YOUR_TRACKING_CODE"
  data-debug="true"
  src="https://api.zenovay.com/z.js">
</script>

Watch the browser console for your events, and remove the attribute again when you are done.

Next steps

• Page visit goals in depth
• Element click goals in depth
• Custom event goals in depth