Goals & Conversion Funnels

Track conversions and optimize your funnel. Set up goals, analyze drop-off points, and measure revenue attribution.

Setting Up Conversion Funnels

Build a funnel of 2 to 10 steps to see how many visitors follow your key path in order, where they stop, and how long they take to finish.

Funnels: how do I create a multi-step conversion funnel?

Build a funnel of 2 to 10 steps from pages, events and goals to see where visitors drop off on the path to conversion, also for past periods.

Creating Your First Goal

Set up a goal in three short steps to count sign-ups, purchases, contact requests or clicks, including the visits you already had before.

Custom Event Goals

Count visits in which your site sends a named event with one line of code: forms, purchases with an amount, video plays and app actions.

Element Click Goals

Count visits in which someone clicks a specific button or element, using a CSS selector. Learn how to find selectors and how clicks are counted.

Funnel Drop-Off Analysis

Identify why visitors abandon your funnel - pinpoint problem steps, understand reasons, and fix conversion leaks. Explore funnels setup and best practices.

Goal Attribution

Understand which traffic sources and channels drive conversions using Zenovay's attribution models.

Goal Types Explained

The four goal types in Zenovay: a page visit, a click on a link, an event from your code and a click on a button or element, and when to use each.

Goals: what's the difference between a goal and a funnel?

Goals measure how often something completes. Funnels measure where in a multi-step flow people drop off. Here's when to use which.

Multi-Step Funnel Analysis

Read a Zenovay funnel step by step: started, finished, conversion, time to finish, time windows, comparisons and drop-offs, for any period you choose.

Revenue Attribution to Goals

Track revenue back to traffic sources and campaigns - understand which channels and content generate real business value. Explore revenue setup and best practices.

Page Visit Goals (URL Match)

Count visits that reach a thank-you page, a confirmation page or any other page. Pick the page from a list and see how addresses are matched.