Zenovay Help Center

Pro Plan

Funnels visualize how visitors progress through multi-step journeys. Identify where users drop off and optimize your conversion flow.

What Are Funnels?

Funnels track progression through steps:

Step 1: Homepage       (1000 visitors)
           ↓
Step 2: Pricing        (400 visitors) - 60% drop-off
           ↓
Step 3: Signup         (150 visitors) - 62.5% drop-off
           ↓
Step 4: Complete       (75 visitors)  - 50% drop-off

Key Metrics

Metric	Description
Step conversion	% progressing to next step
Overall conversion	% completing entire funnel
Drop-off rate	% leaving at each step
Funnel duration	Time to complete funnel

Creating a Funnel

Go to Funnels

Navigate to Analytics → Funnels → New Funnel

Name Your Funnel

Give it a descriptive name (e.g., "Checkout Flow")

Add Steps

Define each step in the journey

Configure Each Step

Set the trigger for each step

Set Options

Configure time window and counting

Save Funnel

Click "Create Funnel"

Defining Funnel Steps

Step Types

Type	Best For
URL Match	Visiting specific URL
Goal	Completing a goal
Custom Event	Custom JavaScript event

Page View Steps

Track visits to specific pages:

Step	URL Pattern
Product Page	`/products/`
Cart	`/cart`
Checkout	`/checkout`
Confirmation	`/order/confirmation`

Goal Steps

Use existing goals as steps:

Step	Goal
Step 1	"Add to Cart" goal
Step 2	"Begin Checkout" goal
Step 3	"Purchase Complete" goal

Event Steps

Track custom events:

Step	Event Name
Step 1	`video_started`
Step 2	`video_50_percent`
Step 3	`video_completed`
Step 4	`cta_clicked`

Common Funnel Examples

E-commerce Purchase

Step	Trigger	Description
1	Page: `/products/`	View product
2	Event: `add_to_cart`	Add item
3	Page: `/cart`	View cart
4	Page: `/checkout`	Begin checkout
5	Page: `/confirmation`	Complete purchase

Step	Trigger
1	Page: `/pricing`
2	Page: `/signup`
3	Event: `form_submitted`
4	Page: `/welcome`
5	Event: `first_action`

Lead Generation

Step	Trigger
1	URL: Landing page
2	Event: `cta_clicked`
3	URL: Form page
4	Event: `form_submitted`
5	URL: Thank you page

Content Engagement

Step	Trigger
1	URL: Blog post
2	Event: `scroll_50`
3	Event: `related_article_clicked`
4	Event: `newsletter_signup`

Funnel Configuration

Time Window

How long can users take between steps:

Window	Use Case
30 minutes	Quick actions
1 hour	Standard flows
24 hours	Consideration purchases
7 days	Complex B2B sales
30 days	Long sales cycles

Strict vs. Loose Ordering

Mode	Behavior
Strict	Steps must be in exact order
Loose	Steps can happen in any order

Strict (recommended for):

Checkout flows
Registration wizards
Sequential processes

Loose (useful for):

Feature adoption
Content consumption
Non-linear journeys

Counting Options

Option	Behavior
First time	Count first entry only
All entries	Count every time
Once per session	Max once per visit

Viewing Funnel Data

Funnel Visualization

The funnel shows:

Each step with visitor count
Drop-off percentage between steps
Overall conversion rate
Visual bar representation

Summary Metrics

Metric	Example
Total entries	10,000 visitors
Overall conversion	3.2%
Avg. completion time	4.5 minutes
Top drop-off step	Step 2 (62%)

Step Details

Click any step to see:

Visitor count
Conversion to next step
Drop-off count
Time at step

Analyzing Funnels

Identify Bottlenecks

Look for:

Steps with unusually high drop-off
Steps taking too long
Unexpected exits

Compare Segments

Scale Plan

View funnels by:

Device type
Traffic source
New vs returning
Geographic region

Track Trends

Monitor over time:

Weekly conversion rates
Before/after changes
Seasonal patterns

Optimizing Funnels

High Drop-Off Step

If Step 2 has 60% drop-off:

Watch sessions at Step 1 → 2
Identify friction in recordings
Analyze heatmaps on that page
Test improvements

Slow Step

If a step takes too long:

Check page load time
Review content clarity
Simplify the step
Reduce requirements

General Tips

Issue	Solution
High drop-off	Simplify, reduce friction
Slow progression	Speed up, add urgency
Low overall conversion	Review entire flow
Variant performs better	Apply winning changes

Funnel Comparisons

A/B Funnel Comparison

Scale Plan

Compare different funnels:

Old flow vs. new flow
Different traffic sources
Test vs. control

Time Comparison

Compare periods:

This month vs. last month
Pre/post launch
Seasonal differences

Funnel Reports

Export Options

CSV download
PDF report
Scheduled email

Include in Dashboards

Add funnel widget to dashboard:

Key funnel visualization
Real-time updates
Click to drill down

Best Practices

Keep Funnels Focused

Bad	Good
Too many steps (max 10 allowed)	3-6 steps
Multiple goals	Single goal
Vague steps	Clear actions

Name Steps Clearly

Bad	Good
Step 1	Homepage Visit
Step 2	Product View
Page	Checkout Started

Start with Key Funnels

Priority funnels:

Main conversion (purchase/signup)
Lead generation
Key feature adoption

Review Regularly

Weekly quick check
Monthly deep dive
After major changes

Troubleshooting

Low Funnel Volume

If funnel shows few entries:

Check step triggers are correct
Verify data is being collected
Expand time range

Steps Out of Order

If steps seem wrong:

Check strict vs. loose ordering
Verify step triggers
Consider user behavior variations

Missing Conversions

If final step is low:

Verify tracking on final page
Check for redirect issues
Test the flow yourself

Setting Up Conversion Funnels