Goal Types Explained

Pro Plan

Zenovay offers multiple goal types to track different kinds of conversions. Choose the right type for what you want to measure.

Goal Types Comparison

Type	Best For	Complexity
URL Match	Page views, thank you pages	Easy
Element Click	Button clicks, link clicks	Easy
Custom Event	Form submits, custom actions	Medium

URL Match Goals

Overview

Track when visitors reach specific pages.

Best for:

• Thank you pages
• Confirmation pages
• Specific content views
• PDF downloads (if separate page)

Setup

1. Choose "URL Match" type
2. Enter the URL pattern
3. Select match type

Match Options

Type	Example	Matches
Exact	/thank-you	Only exact path
Contains	confirmation	Any URL with word
Starts with	/blog/	All blog posts
Ends with	/success	URLs ending in "success"
Regex	/order/\d+	Order with numbers

Examples

Goal	URL Pattern	Match Type
Purchase complete	/thank-you	Exact
Any blog post	/blog/	Starts with
Signup success	signup-success	Contains
Order page	/order/[0-9]+	Regex

Query Parameters

Handle URLs with parameters:

• ?ref=email - Include or ignore
• Option to match path only
• Or match full URL including params

See URL Match Goals for details.

Element Click Goals

Overview

Track clicks on specific page elements.

Best for:

• CTA buttons
• Navigation links
• Download links
• Outbound links

Setup

1. Choose "Element Click" type
2. Enter CSS selector
3. Optionally set page scope

CSS Selectors

Selector	Matches
#signup-btn	Element with id="signup-btn"
.cta-primary	Elements with class="cta-primary"
a[href*="demo"]	Links containing "demo"
button[type="submit"]	Submit buttons

Finding Selectors

1. Right-click element
2. Choose "Inspect"
3. Look for unique id or class
4. Test selector in console

Examples

Goal	Selector
Main CTA	#cta-main
Pricing button	.pricing-cta
Demo link	a[href="/demo"]
Any download	a[download]

See Element Click Goals for details.

Custom Event Goals

Overview

Track custom JavaScript events you define.

Best for:

• Form submissions
• Video interactions
• AJAX actions
• Single-page app events
• Complex user actions

Setup

1. Add JavaScript tracking code
2. Choose "Custom Event" type
3. Enter event name
4. Optionally pass value

Implementation

Send events from your code:

// Basic event
zenovay('goal', 'form_submit');

// With value
zenovay('goal', 'purchase', { value: 99.99 });

// With properties
zenovay('goal', 'signup', {
  value: 50,
  plan: 'pro',
  source: 'homepage'
});

Examples

Goal	Event Code
Form submit	zenovay('goal', 'contact_form')
Video complete	zenovay('goal', 'video_finished')
Add to cart	zenovay('goal', 'add_to_cart', { value: price })
Feature used	zenovay('goal', 'feature_x_used')

See Custom Event Goals for details.

Choosing the Right Type

Decision Guide

Question	Recommended Type
Is there a specific page that indicates success?	URL Match
Does the action have a clickable element?	Element Click
Is it a form, AJAX action, or complex interaction?	Custom Event

Common Scenarios

Scenario	Best Type
Newsletter signup (popup)	Custom Event
Newsletter signup (page)	URL Match
Download button click	Element Click
Purchase complete	URL Match
Watch 50% of video	Custom Event
Form submission (AJAX)	Custom Event

Multiple Goal Types

Combining Goals

You can create multiple goals for one action:

Example: Purchase

1. URL Goal: /checkout/complete
2. Event Goal: purchase with value
3. Click Goal: "Buy Now" button

Why Use Multiple?

• Redundancy for accuracy
• Different measurement points
• Track full funnel

Goal Best Practices

Keep Goals Manageable

While there is no hard limit on the number of goals, we recommend:

• Prioritize most important conversions
• Remove unused goals
• Use events for variations
• Consolidate similar goals

Testing Goals

Before Launch

1. Create goal
2. Test trigger yourself
3. Verify in real-time view
4. Check attribution
5. Launch to production

Debug Mode

zenovay('debug');

Watch console for goal events.

Next Steps

• URL Match Goals in depth
• Element Click Goals in depth
• Custom Event Goals in depth