Page Flows visualises the most-common navigation paths on your site as a Sankey diagram. It shows what visitors actually did, complementing Funnels (which test a defined path) and Goals (which track end-states).
Where to find it
Open your website from Domains, select the Journeys tab, then the Flows sub-tab. The Journeys tab has four sub-tabs: Goals, Funnels, Flows and Users. The Sankey is the first card on the Flows sub-tab; the Page Cards and the Top user paths table appear below it.
The Journeys tab, including Flows, is available on the Pro plan and above.
First-time setup
There is nothing to set up. Once visitors have started navigating between pages on your site (and you're on a Pro plan or higher), data appears automatically. New websites typically need at least 10 multi-page sessions before the Sankey shows meaningful patterns.
Reading the diagram
- The left column lists entry pages — where each session began.
- The middle column shows pages reached after one or more clicks.
- The right column shows exit pages — where each session ended.
The thickness of each line is proportional to the number of sessions that took that transition. Hover over a node or a line for the exact count.
Adjusting the depth
The Depth stepper above the chart controls how many layers the Sankey shows. Allowed values are 3–7, and the default is 5.
- A depth of 3 is the cleanest, easiest to read overview.
- A depth of 7 shows deeper drilldowns but can become busy.
The current depth is saved in the page URL as ?depth=N. Bookmarking a deep link will restore your choice.
Filtering
The Sankey, the Page Cards card, and the Top user paths table share the same filter. Click the filter button on any of these cards and add a condition; all three views update together.
Each condition is a category, an operator, and a value. Categories cover the URL (hostname, page, entry page), location (country, region, city), source (channel, referrer, campaign, UTM), and system (browser, OS, device), among others. Operators include is, is not, contains, does not contain, and regex matches. Add multiple conditions to narrow the view.
Turning a path into a funnel
The Top user paths table lists the paths visitors take most often. If you can edit the site, each path has a Create a funnel from this path button. It opens the funnel builder with that path already filled in, so you can adjust the steps and save it as a conversion funnel.
Common questions
Why are the totals smaller than the dashboard's KPI bar? Single-page sessions don't appear in flows because they have no transition. The KPI bar counts all sessions; the Sankey counts only sessions with at least one navigation.
Can I export this view? Yes — see Exporting Data for the standard export flow. The Page Flows data is included alongside the rest of the Journeys data.
Can I share Page Flows publicly? Yes. The Journeys view, including the Sankey, is part of the public dashboard you can share with a link. See Sharing a Public Dashboard for how to enable a share link.
Troubleshooting
You see an upgrade prompt instead of the Sankey. The Journeys tab, including Flows, is available on the Pro plan and above. Upgrade your plan in Settings → Billing, then refresh the page.
The Sankey is empty. Three possible reasons:
- You're not on a Pro plan or higher (see above).
- Your selected period has no multi-page sessions. Try a wider period.
- Your active filters returned no matching transitions. Click Clear filters in the empty state to reset.
The Sankey shows fewer transitions than I expected. To keep the diagram legible, we keep the busiest transitions and trim the long tail — the cap scales with the depth you've chosen, so a higher depth surfaces more of them. Apply a filter to focus on a specific entry page or channel and bring the rest into view.
Related articles
- Dashboard Overview — anatomy of the analytics dashboard
- Exporting Data — get your data out as CSV/JSON
- Quick Start — install Zenovay if you haven't yet