Geographic Analytics

Geographic analytics show you where your visitors are located worldwide. This data helps with international marketing, content localization, and understanding your global audience.

Geographic Data in Zenovay

What's Tracked

Data Point	Availability	Accuracy
Country	All plans	~99%
Region/State	All plans	~95%
City	Pro+ plans	~90%
Coordinates	Pro+ (anonymized)	Approximate

How Location is Determined

Location is determined by:

1. IP address geolocation
2. Database matching
3. Regular database updates

Viewing Geographic Data

Countries Panel

On the Analytics tab:

1. Find "Countries" section
2. View top countries list
3. See visitor counts and percentages

Country Details

Click any country to see:

• Total visitors
• Page views
• Bounce rate
• Session duration
• Top cities (Pro+)

Map View

Pro Plan

Visual geographic representation:

• Color-coded by traffic volume
• Hover for country details
• Click to filter by country

Using the 3D Globe

The 3D Globe provides immersive geographic visualization:

Globe Features

• Real-time visitor markers
• Country boundaries
• Zoom and rotation
• Visitor trails

Navigating the Globe

Action	Mouse	Touch
Rotate	Click + drag	Swipe
Zoom	Scroll wheel	Pinch
Select	Click marker	Tap marker
Reset	Double-click	Double-tap

See 3D Globe Guide for more details.

Regional Analysis

Region/State Data

For countries with significant traffic:

• State/province breakdown
• Regional visitor counts
• Useful for domestic targeting

Accessing Regional Data

1. Click on a country
2. View "Regions" tab
3. See state/province breakdown

City-Level Analytics

Pro Plan

City Data Available

For high-traffic areas:

• City name
• Visitor count
• Percentage of total
• Time zone

Use Cases for City Data

• Local business targeting
• Event marketing
• Store location planning
• Regional campaigns

City Accuracy Notes

City accuracy varies by:

• Internet infrastructure
• Mobile vs fixed lines
• VPN/proxy usage
• ISP location data quality

Filtering by Geography

Single Country Filter

1. Click "Filters" button
2. Select "Country"
3. Choose country from list
4. All data filters to that country

Multiple Countries

Pro Plan

Filter for multiple countries:

1. Click "Filters"
2. Select "Countries"
3. Check multiple countries
4. View combined data

Exclude Countries

Filter out specific countries:

1. Click "Filters"
2. Select "Country"
3. Click "Exclude"
4. Select countries to exclude

Geographic Segments

Create Geographic Segment

Scale Plan

Save geographic filters as segments:

1. Apply geographic filter
2. Click "Save as Segment"
3. Name your segment (e.g., "EMEA Region")
4. Use for future analysis

Common Segments

• North America
• EMEA (Europe, Middle East, Africa)
• APAC (Asia Pacific)
• LATAM (Latin America)
• EU only
• English-speaking countries

Time Zone Considerations

Dashboard Time Zone

Your dashboard shows data in your configured time zone.

Visitor Time Zones

Visitors' local times are calculated from:

• Geographic location
• Time zone databases
• Daylight saving adjustments

Time Zone Reports

Pro Plan

View traffic by visitor time zone:

• Peak hours in visitor time
• Global traffic distribution
• Best times to reach audiences

Geographic Performance

Comparing Regions

Compare metrics across regions:

Region	Visitors	Bounce	Conversions
US	10,000	40%	300
UK	5,000	45%	120
Germany	3,000	50%	75

Identifying Opportunities

Look for:

• High traffic, low conversion → improve localization
• Low traffic, high conversion → scale marketing
• High bounce → content/language issues

Localization Insights

Language Signals

Geographic data suggests language needs:

• Spain, Mexico, Argentina → Spanish
• Germany, Austria → German
• France, Canada (Quebec) → French

Content Recommendations

Based on geographic data:

• Create localized landing pages
• Adjust pricing by region
• Time email campaigns appropriately

Geographic Compliance

GDPR Considerations

For EU visitors:

• IP anonymization available
• Cookie consent requirements
• Data processing locations

Privacy Controls

See GDPR Compliance for details.

Common Geographic Issues

Unusual Locations

Bot traffic: May show from data centers in unusual locations. Enable bot filtering.

VPN users: Show VPN server location, not actual location.

Corporate traffic: Shows corporate network exit point, often headquarters.

Location Not Available

Some visitors show "Unknown" because:

• New IP ranges not in database
• IPv6 addresses with poor geolocation
• Tor exit nodes

Geographic Reporting

Export Geographic Data

1. Go to Analytics tab
2. Click "Countries"
3. Click "Export"
4. Select format (CSV/JSON)

Custom Reports

Scale Plan

Create reports with:

• Multiple date ranges
• Region comparisons
• Trend analysis
• Automated delivery

Next Steps

• Explore the 3D Globe
• Understand privacy settings
• Analyze device data