Device & Browser Analytics

Understanding what devices and browsers your visitors use helps you prioritize development and testing efforts. This guide covers all device-related analytics in Zenovay.

Device Categories

Overview

Zenovay categorizes devices into:

• Desktop: Computers and laptops
• Mobile: Smartphones
• Tablet: iPads, Android tablets, etc.

Viewing Device Data

1. Go to Analytics tab
2. Find "Devices" section
3. View breakdown by device type

Device Trends

Most websites see:

• Mobile growing year-over-year
• Desktop still dominant for B2B
• Tablets declining slightly

Device Breakdown

Desktop

Includes:

• Windows PCs
• Mac computers
• Linux machines
• Chromebooks

Typical characteristics:

• Longer session duration
• More pages per session
• Higher conversion rates

Mobile

Includes:

• iPhones (iOS)
• Android phones
• Other smartphones

Typical characteristics:

• Shorter sessions
• Higher bounce rates
• Growing traffic share

Tablet

Includes:

• iPads
• Android tablets
• Surface tablets

Typical characteristics:

• Between mobile and desktop behavior
• Often used for media consumption
• Declining market share

Browser Analytics

Tracked Browsers

Browser	Detection	Notes
Chrome	User agent	Desktop + Mobile
Safari	User agent	Desktop + iOS
Firefox	User agent	Desktop + Mobile
Edge	User agent	Chromium-based
Samsung Internet	User agent	Android
Opera	User agent	Desktop + Mini

Browser Metrics

For each browser:

• Visitor count
• Percentage of total
• Version distribution (aggregated)
• Device correlation

Browser Quality

Compare performance across browsers:

• Bounce rate by browser
• Session duration by browser
• Conversion rate by browser

Operating System Data

Desktop Operating Systems

OS	What It Includes
Windows	Windows 10, 11, etc.
macOS	All Mac versions
Linux	Ubuntu, Fedora, etc.
Chrome OS	Chromebooks

Mobile Operating Systems

OS	What It Includes
iOS	iPhones, iPads
Android	All Android devices

OS Breakdown

1. Go to Analytics tab
2. Find "Operating Systems" section
3. View breakdown chart

Screen Resolution

Common Resolutions

Desktop:

• 1920×1080 (Full HD)
• 1366×768 (Common laptop)
• 2560×1440 (QHD)
• 3840×2160 (4K)

Mobile:

• 375×667 (iPhone SE)
• 390×844 (iPhone 14)
• 412×915 (Android common)

Resolution Data Usage

Use this data to:

• Design responsive breakpoints
• Test at common resolutions
• Optimize images for screens
• Check layouts at all sizes

Viewing Resolution Data

Pro Plan

1. Go to Analytics → Technology
2. Select "Screen Resolution"
3. View distribution chart

User Agent Analysis

What's a User Agent?

A string browsers send identifying:

• Browser name and version
• Operating system
• Device type
• Rendering engine

User Agent Parsing

Zenovay parses user agents to extract:

• Browser name
• Browser version (major)
• OS name
• OS version
• Device type

Filtering by Device

Device Filter

1. Click "Filters"
2. Select "Device"
3. Choose: Desktop, Mobile, or Tablet
4. View filtered data

Browser Filter

1. Click "Filters"
2. Select "Browser"
3. Choose specific browser
4. View browser-specific data

Combined Filters

Combine device and browser:

• "Mobile Chrome users"
• "Desktop Safari users"
• "Tablet Firefox users"

Device-Based Segments

Creating Device Segments

Scale Plan

Save device combinations:

1. Apply device/browser filters
2. Click "Save as Segment"
3. Name (e.g., "iOS Safari Users")
4. Use for future analysis

Common Segments

• Mobile users
• iOS users
• Outdated browsers
• High-resolution screens

Performance by Device

Core Web Vitals by Device

Pro Plan

Compare performance:

Metric	Desktop	Mobile
LCP	1.5s	2.8s
FID	50ms	120ms
CLS	0.05	0.15

Why Mobile Differs

Mobile typically has:

• Slower connections
• Less powerful processors
• Smaller screens
• Touch interactions

Responsive Design Insights

Identifying Issues

Look for device-specific problems:

• High mobile bounce rate
• Low mobile conversions
• Short mobile sessions

Common Mobile Issues

• Slow loading times
• Difficult navigation
• Hard-to-tap buttons
• Pop-ups blocking content
• Forms not mobile-friendly

Testing Recommendations

Based on your device data:

1. List top 5 device/browser combos
2. Test your site on each
3. Fix issues found
4. Re-test and measure

Browser Compatibility

Supporting Old Browsers

Decide based on traffic:

• <1% traffic: Consider dropping support
• 1-5% traffic: Basic support
• >5% traffic: Full support

Graceful Degradation

For older browsers:

• Core functionality works
• Advanced features may not
• Inform users of limitations

Bot Detection

Bot Traffic

Some "devices" are actually bots:

• Search engine crawlers
• Monitoring services
• Malicious scrapers

Bot Filtering

Zenovay filters known bots. Enable in: your domain settings → Exclusions tab → Bot Filtering

Bot Identification

Bot traffic often shows:

• Unusual user agents
• No JavaScript execution
• Pattern access behavior
• Server IP ranges

Reporting

Device Report

Export device data:

1. Go to Analytics → Technology
2. Click "Export"
3. Select "Devices"
4. Choose format

Trend Analysis

Track device changes over time:

• Monthly mobile vs desktop
• Browser market share changes
• New OS version adoption

Next Steps

• Analyze page performance
• Test browser compatibility
• Optimize for mobile