Page-level analytics help you understand which content resonates with your audience and identify opportunities for improvement. This guide covers all page performance metrics in Zenovay.
Top Pages Overview
Viewing Top Pages
- Go to the Analytics tab
- Find the "Top Pages" section
- View pages sorted by page views
Default Metrics Shown
| Metric | Description |
|---|---|
| Page URL | The page path (e.g., /blog/article) |
| Views | Total page views |
| Unique Views | Visitors who viewed this page |
| Avg. Time | Average time spent on page |
| Bounce Rate | % who left from this page |
Page View Metrics
Page Views
Definition: Total number of times a page was loaded.
- Reloads count as new views
- Each visit to the page counts
- Includes return visits within session
Unique Page Views
Definition: Number of sessions that included this page.
- A user viewing the page 3 times in one session = 1 unique view
- Multiple sessions = multiple unique views
Page View Calculation
Total Page Views = Sum of all loads
Unique Page Views = Sessions containing this page
Time on Page
How It's Calculated
Time on page = Next page timestamp - Current page timestamp
Limitations:
- Last page in session may show 0:00
- Single-page sessions show 0:00
- Idle time is included
Interpreting Time on Page
| Content Type | Good | Average | Poor |
|---|---|---|---|
| Blog posts | 3+ min | 1-3 min | <1 min |
| Product pages | 1-2 min | 30s-1 min | <30s |
| Landing pages | 30s-1 min | 15-30s | <15s |
| Documentation | 3+ min | 1-3 min | <1 min |
Improving Time on Page
- Add engaging content
- Include relevant images/videos
- Improve readability
- Link to related content
- Ensure fast load times
Entry and Exit Pages
Entry Pages
Definition: First page a visitor sees in their session.
Use cases:
- Identify landing pages
- Understand entry points
- Optimize first impressions
Exit Pages
Definition: Last page viewed before leaving the site.
Interpreting exit pages:
- High exit rate isn't always bad
- Thank-you pages should have high exits
- Investigate unexpected exit pages
Entry Rate
Entry Rate = Entries / Page Views × 100
High entry rate = page is often the first page seen.
Exit Rate
Exit Rate = Exits / Page Views × 100
High exit rate = visitors often leave from this page.
Exit vs Bounce
Exit rate includes all sessions; bounce rate is only for single-page sessions where this was the entry page.
Page Bounce Rate
Definition
Percentage of visitors who:
- Entered the site on this page
- Left without viewing another page
Page vs Site Bounce Rate
- Site bounce rate: Overall single-page session rate
- Page bounce rate: Specific to visitors entering on that page
Reducing Page Bounce Rate
Analyze Content
Does the page deliver what visitors expect?
Check Load Time
Slow pages cause bounces. Check performance.
Review Design
Is navigation clear? Is content engaging?
Add CTAs
Give visitors clear next steps.
Internal Links
Link to related content within the page.
Filtering Pages
Search for Specific Pages
- Click "Top Pages"
- Use search box
- Type page path or title
Filter by Pattern
Match URL patterns:
/blog/*- All blog pages/product/*- All product pages*/checkout- Checkout pages
Exclude Pages
Filter out pages:
- Click "Filters"
- Select "Exclude pages"
- Enter patterns to exclude
Page Performance Details
Individual Page View
Click any page to see:
- Detailed metrics
- Traffic sources to that page
- Device breakdown
- Time trend
Page Trend Chart
Pro PlanFor selected page:
- Daily page views over time
- Compare to previous period
- Identify traffic patterns
Content Performance
Blog/Article Analysis
Key metrics for content:
- Average time on page (engagement)
- Scroll depth (Pro+)
- Social shares
- Internal link clicks
Product Page Analysis
Key metrics for e-commerce:
- View to cart rate
- Time on page
- Exit rate
- Revenue attribution (Scale+)
Page Grouping
Creating Page Groups
Scale PlanGroup similar pages:
- Go to your domain settings → Advanced tab
- Create new group
- Define URL patterns
- View grouped analytics
Common Page Groups
- Blog posts:
/blog/* - Product pages:
/products/* - Category pages:
/category/* - Help articles:
/help/*
Page Speed Integration
Pro PlanCore Web Vitals by Page
For each page, view:
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)
Identifying Slow Pages
Sort pages by:
- Slowest LCP
- Highest CLS
- Worst FID
See Core Web Vitals for details.
Comparing Pages
Side-by-Side Comparison
Pro PlanCompare two pages:
- Select first page
- Click "Compare"
- Select second page
- View metrics side by side
A/B Testing Insights
Use page comparison for:
- Landing page variants
- Design changes
- Content experiments
Page Reports
Exporting Page Data
- Go to Top Pages
- Click "Export"
- Select format (CSV/JSON)
- Choose metrics to include
Automated Reports
Scale PlanSchedule page reports:
- Weekly top pages
- Monthly content performance
- Custom page groups
Common Page Issues
Pages Not Tracking
If pages are missing:
- Verify tracking script on those pages
- Check for JavaScript errors
- Ensure pages aren't excluded
Duplicate Pages
Same content appearing multiple:
- Query strings creating variations
- Trailing slashes differences
- Enable URL normalization in settings
Missing Time Data
Time on page shows 0:00:
- Expected for last page in session
- Expected for single-page visits
- Not a tracking error
Best Practices
Regular Page Review
| Period | Action |
|---|---|
| Weekly | Check top pages, new entries |
| Monthly | Review trends, identify winners |
| Quarterly | Content audit, prune low performers |
Optimization Workflow
- Identify high-traffic pages
- Analyze metrics (bounce, time, exits)
- Form hypothesis
- Make improvements
- Measure impact