Natural Language Queries

Pro Plan

Natural language queries let you ask questions about your data in plain English. No SQL, no complex filters - just ask.

What Are Natural Language Queries?

Ask questions like:

• "What's my conversion rate this week?"
• "Why did traffic drop yesterday?"
• "Show me top performing pages"
• "Compare mobile vs desktop conversions"

AI understands and returns relevant data.

How to Use

Access the Query Bar

1. Go to AI Insights
2. Find the query input at top
3. Or press / anywhere in dashboard

Ask Your Question

Type naturally:

"What was my best traffic day last month?"

Press Enter or click Ask.

View Results

AI returns:

• Direct answer
• Supporting data
• Relevant charts
• Follow-up suggestions

Example Queries

Traffic Questions

Question	What You Get
"How many visitors today?"	Visitor count
"What's my traffic trend?"	Traffic chart
"Where is my traffic from?"	Source breakdown
"Top countries this week?"	Geographic report

Conversion Questions

Question	What You Get
"What's my conversion rate?"	Rate with comparison
"How many signups yesterday?"	Goal completions
"Best converting traffic source?"	Source analysis
"Conversion by device type?"	Device breakdown

Comparison Questions

Question	What You Get
"Compare this week to last week"	Period comparison
"Mobile vs desktop users"	Segment comparison
"Organic vs paid traffic"	Source comparison
"Homepage vs product pages"	Page comparison

Investigation Questions

Question	What You Get
"Why did traffic drop?"	AI analysis of causes
"What's affecting conversions?"	Contributing factors
"Any unusual activity?"	Anomaly summary
"What changed recently?"	Recent changes list

Query Tips

Be Specific

Vague	Specific
"Traffic"	"How much traffic this week?"
"Conversions"	"What's my signup conversion rate?"
"Performance"	"What's my average page load time?"

Include Time Frames

Without Time	With Time
"Show traffic"	"Show traffic last 30 days"
"Top pages"	"Top pages this month"
"Revenue"	"Revenue for Q4"

Ask Follow-Ups

After initial answer:

• "Break that down by device"
• "Compare to previous period"
• "Why is that?"
• "Show me more detail"

Response Types

Direct Answers

Simple facts:

Q: "How many visitors yesterday?"
A: "You had 1,247 visitors yesterday,
    up 12% from the previous day."

Data Tables

Structured information:

Q: "Top traffic sources this week"
A:
| Source        | Visitors | % of Total |
|---------------|----------|------------|
| Organic       | 3,450    | 42%        |
| Direct        | 2,100    | 26%        |
| Referral      | 1,350    | 16%        |
| Social        | 890      | 11%        |
| Paid          | 410      | 5%         |

Charts

Visual representations:

• Line charts for trends
• Bar charts for comparisons
• Pie charts for distributions

Analysis

AI explanations:

Q: "Why did conversions drop?"
A: "Conversions dropped 25% yesterday.

    Contributing factors:
    1. Mobile traffic up 40% (lower converting)
    2. Facebook campaign ended
    3. New visitors 60% of traffic

    Recommendation: Review mobile UX"

Advanced Queries

Calculations

Ask for computed metrics:

• "What's my ROI this month?"
• "Calculate average order value"
• "What's my cost per acquisition?"

Correlations

Find relationships:

• "Does weather affect traffic?"
• "Is there a pattern in conversions?"
• "What correlates with high revenue?"

Predictions

Enterprise Plan

Forward-looking queries:

• "What's my projected revenue?"
• "When will I hit 10,000 users?"
• "What should I expect next week?"

Query History

View Past Queries

Access your query history:

1. Click history icon in query bar
2. See recent questions
3. Click to re-run

Save Useful Queries

Save frequently used queries:

1. Run query
2. Click "Save"
3. Name it
4. Access from saved queries

Share Queries

Share with team:

• Copy query link
• Share results
• Collaborative analysis

Query Limitations

Usage Limits

Queries are limited by plan:

Plan	Daily Messages	Max Query Length
Pro	20/day	500 characters
Scale	75/day	500 characters
Enterprise	300/day	500 characters

Rate limit: 10 queries per minute per user.

What AI Can Answer

Supported query types include: visitor counts, pageview counts, top pages, top countries, top referrers, top devices, top browsers, engagement rates, revenue totals, high-value visitors, and time series data.

What AI Cannot Answer

• Questions about competitors
• General knowledge
• Future certainties
• Non-analytics topics

Handling Unclear Queries

If AI doesn't understand:

• It asks for clarification
• Suggests similar queries
• Offers query alternatives

Voice Queries

Using Voice

Enterprise Plan

Speak your questions:

1. Click microphone icon
2. Speak naturally
3. AI transcribes and answers

Voice Tips

• Speak clearly
• Include time frames
• Wait for completion

Query Shortcuts

Quick Commands

Command	Action
"today"	Current day data
"vs yesterday"	Day comparison
"trend"	Show trend chart
"why"	Explain changes

Keyboard Shortcuts

Shortcut	Action
/	Open query bar
Enter	Submit query
↑/↓	Navigate history
Esc	Close query bar

Best Practices

Start Simple

Begin with basic questions:

• "Show visitors"
• "Conversion rate?"
• "Top pages"

Build Complexity

Then add detail:

• "Show mobile visitors from US"
• "Conversion rate for organic traffic"
• "Top pages by bounce rate"

Use for Exploration

Great for:

• Quick answers
• Initial investigation
• Team discussions
• Client calls

Troubleshooting

Query Not Understood

If AI struggles:

• Rephrase simply
• Break into parts
• Use specific terms

Wrong Results

If data seems off:

• Check time range
• Verify metric names
• Confirm data source

Slow Responses

For complex queries:

• Be patient
• Simplify if needed
• Try smaller date ranges

Next Steps

• Weekly digest setup
• Visitor value scoring
• AI recommendations