Zenovay AI features are available on Pro plans and above, with daily message limits that vary by tier. Pro users can send up to 20 AI messages per day, Scale users get 75 messages per day, and Enterprise users receive 300 messages per day. Free plan users do not have access to AI features. Each AI message — whether a natural language query, an insight request, or a follow-up question — counts toward your daily limit. Limits reset every 24 hours at midnight UTC. Automated insights, weekly digests, and anomaly detection notifications generated by the system do not count against your message quota. Understanding these limits helps you use AI strategically and get the most value from your plan.
AI Message Limits by Plan
Daily AI message limits for each Zenovay subscription tier:
| Plan | Daily AI Messages | AI Features Access |
|---|---|---|
| Free | 0 | No AI access |
| Pro | 20 / day | Full AI features |
| Scale | 75 / day | Full AI features |
| Enterprise | 300 / day | Full AI features + custom rules |
AI features require Pro or higher. Upgrade from the Free plan to unlock natural language queries, automated insights, and AI recommendations.
Rate Limiting
In addition to daily limits, there is a per-minute rate limit of 10 queries per user. This prevents accidental rapid-fire usage from consuming your daily quota.
| Limit Type | Value |
|---|---|
| Per-minute rate limit | 10 queries / minute |
| Max query length | 500 characters |
What Counts as a Message
Not every AI interaction counts toward your daily limit. Here is a breakdown:
Counts Toward Limit
| Action | Counts? |
|---|---|
| Natural language query | Yes |
| Follow-up question to AI | Yes |
| Asking AI to explain a chart or metric | Yes |
| Requesting AI recommendations | Yes |
| MCP AI tool calls (via API) | Yes |
Does NOT Count
| Action | Counts? |
|---|---|
| Automated anomaly detection alerts | No |
| Weekly AI digest emails | No |
| AI insight badges displayed on dashboards | No |
| Viewing previously generated insights | No |
| System-generated recommendations | No |
Key distinction: Messages you actively send to AI count. Automated insights that AI generates on its own do not.
How Limits Reset
AI message limits follow a simple daily reset cycle:
- Reset time: Midnight UTC (00:00 UTC) every day
- Reset scope: Per user, not per team or organization
- Unused messages: Do not roll over to the next day
- Mid-day upgrade: If you upgrade your plan during the day, the new limit takes effect immediately
Checking Your Remaining Messages
You can see your remaining AI messages in two places:
- AI Insights panel — The message counter is shown at the top of the query bar (e.g., "12 / 20 messages remaining")
- Settings page — Navigate to Settings, then Usage to view your current AI message count alongside other usage metrics
Tips for Using AI Effectively
Prioritize High-Value Questions
With a limited daily budget, focus on questions that deliver actionable insights:
- Good: "Why did conversion rate drop 15% this week compared to last week?"
- Better than: "How many visitors today?" (which you can read directly from the dashboard)
Use Follow-Ups Wisely
Each follow-up counts as a separate message. Make your initial query specific enough to reduce the need for follow-ups:
| Approach | Messages Used |
|---|---|
| "Show traffic" then "Break down by source" then "Compare to last week" | 3 messages |
| "Show traffic by source compared to last week" | 1 message |
Leverage Free Automated Insights
Automated insights, anomaly alerts, and weekly digests do not count against your limit. Let the system surface important changes automatically, and save your messages for deeper investigation.
Bookmark Important Queries
Save useful queries so you can re-run them without retyping:
- Run your query in the AI Insights panel
- Click "Save" on the result
- Access saved queries from the history icon
- Re-running a saved query still uses one message
Plan Comparison
| Feature | Pro | Scale | Enterprise |
|---|---|---|---|
| Daily AI messages | 20 | 75 | 300 |
| Natural language queries | Yes | Yes | Yes |
| Automated insights | Yes | Yes | Yes |
| Visitor value scoring | Basic | Advanced | Custom |
| Weekly AI digest | Yes | Yes | Yes |
| Custom AI rules | No | No | Yes |
| Voice queries | No | No | Yes |
FAQ
What happens when I reach my daily AI message limit?
The AI query bar will show a message indicating you have reached your daily limit. You can still view existing insights, dashboards, and previously generated AI results, but you cannot send new queries until the limit resets at midnight UTC.
Do AI messages used by other team members affect my limit?
No. AI message limits are per user. Each team member has their own independent daily quota based on the team's plan tier.
Can I purchase additional AI messages?
Currently, additional AI message packs are not available for purchase separately. If you consistently need more messages, consider upgrading to a higher plan tier.
Do MCP tool calls count toward my AI message limit?
Yes, MCP AI tool calls (such as those made through the Zenovay MCP server) count toward your daily AI message limit. MCP also has its own separate rate limits.
When exactly do limits reset?
Limits reset at midnight UTC (00:00 UTC) every day, regardless of your local timezone or billing cycle date.
I upgraded mid-day. Do I get the new limit immediately?
Yes. When you upgrade your plan, the new daily AI message limit takes effect immediately. Your used count for the day remains, but the total available increases to the new tier's limit.