AI recommendations give you actionable suggestions to improve your analytics, optimize your site, and grow your business.
What Are AI Recommendations?
Intelligent suggestions based on your data:
| Type | Example |
|---|---|
| Optimization | "Mobile conversion is low - investigate" |
| Opportunity | "Traffic from LinkedIn converts well - invest more" |
| Best Practice | "Consider adding goals for key actions" |
| Warning | "Bounce rate trending up - take action" |
Types of Recommendations
Conversion Optimization
Improve conversions:
- "Checkout abandonment is 65% - review friction points"
- "Top landing page has no clear CTA"
- "Mobile users struggle at step 3"
Traffic Growth
Grow your audience:
- "Organic traffic has momentum - double down on SEO"
- "Social referrals convert well - increase social presence"
- "Content gap: Consider topics your competitors rank for"
Engagement Improvement
Increase engagement:
- "Average session is short - add engaging content"
- "Most visitors see only one page - improve navigation"
- "Video content increases time on site 3x"
Technical Health
Fix technical issues:
- "Page load time is slow on mobile"
- "JavaScript errors increasing - review recent changes"
- "Several 404 errors detected"
Viewing Recommendations
Recommendations Feed
Access all recommendations:
- Go to AI Insights ā Recommendations
- View prioritized list
- Click for details
- Take action
In-Context Recommendations
See relevant suggestions:
- On dashboard pages
- In specific reports
- During analysis
- Near related metrics
Priority Indicators
| Priority | Meaning |
|---|---|
| š“ High | Significant impact, act now |
| š” Medium | Important, address soon |
| šµ Low | Good to do when possible |
Recommendation Structure
Each Recommendation Includes
| Element | Purpose |
|---|---|
| Title | Brief description |
| Context | Why this matters |
| Evidence | Supporting data |
| Impact | Expected benefit |
| Action | What to do |
| Difficulty | Effort required |
Example Recommendation
š RECOMMENDATION
Title: Improve Mobile Checkout Experience
Context:
Mobile users have 45% lower conversion rate than
desktop users, primarily dropping at checkout.
Evidence:
⢠Mobile checkout completion: 28%
⢠Desktop checkout completion: 52%
⢠1,200 mobile users abandon weekly
Impact:
Fixing this could increase conversions by ~20%,
adding approximately $8,000/month in revenue.
Suggested Actions:
1. Review mobile checkout flow in sessions
2. Simplify form fields for mobile
3. Add mobile payment options (Apple Pay)
4. Test one-page checkout
Difficulty: Medium
Estimated Effort: 1-2 weeks
Acting on Recommendations
Evaluate First
Before acting:
- Review the data
- Confirm the issue
- Assess feasibility
- Consider alternatives
Take Action
Options when viewing:
- Implement - Start working on it
- Schedule - Plan for later
- Dismiss - Not applicable
- Investigate - Need more info
Track Progress
Enterprise PlanMark implementation status:
- Not started
- In progress
- Completed
- Deferred
Measure Results
After implementing:
- AI tracks if metrics improve
- Before/after comparison
- Success confirmation
Recommendation Categories
Quick Wins
Easy to implement, high impact:
- Adding missing tracking
- Fixing broken links
- Simple UX improvements
Strategic Changes
Larger initiatives:
- Major redesigns
- Platform changes
- New features
Experimental
Worth testing:
- A/B test suggestions
- New approaches
- Optimization experiments
Personalized Recommendations
Learning Your Business
AI adapts to:
- Your industry
- Your goals
- Your patterns
- Your history
Context-Aware
Recommendations consider:
- Recent changes
- Current performance
- Historical patterns
- Your capabilities
Feedback Loop
AI improves from:
- Which you implement
- What works
- Your dismissals
- Your feedback
Common Recommendations
For E-commerce
| Issue | Recommendation |
|---|---|
| Cart abandonment | Simplify checkout |
| Low product views | Improve navigation |
| High bounce | Better landing pages |
| Mobile drops | Mobile optimization |
For SaaS
| Issue | Recommendation |
|---|---|
| Low trial conversion | Improve onboarding |
| High churn indicators | Engagement campaigns |
| Feature adoption | In-app guidance |
| Pricing page exit | Clear value props |
For Content Sites
| Issue | Recommendation |
|---|---|
| Low engagement | Interactive content |
| Short sessions | Related content |
| High bounce | Better headlines |
| Low subscriptions | Clear CTA |
Scheduled Recommendations
Regular Cadence
AI provides:
- Weekly top recommendations
- Monthly strategic review
- Quarterly opportunity scan
Triggered Recommendations
Based on events:
- After significant changes
- When anomalies detected
- At milestones
Team Collaboration
Sharing Recommendations
Share with team:
- Send via email
- Post to Slack
- Add to tasks
- Discuss in meetings
Assignment
Enterprise PlanAssign to team members:
- Open recommendation
- Click "Assign"
- Select owner
- Set deadline
Discussion
Enterprise PlanCollaborate on recommendations:
- Add comments
- Discuss approach
- Track decisions
Recommendation Settings
Customization
Control what AI suggests:
| Setting | Options |
|---|---|
| Focus areas | Traffic, Conversion, Engagement |
| Difficulty filter | Easy only, All |
| Frequency | More/fewer recommendations |
| Notification | Email, In-app, Both |
Muting Categories
If some aren't relevant:
- Mute specific types
- Reduce frequency
- Focus on priorities
Best Practices
Review Regularly
- Weekly recommendation review
- Prioritize by impact
- Track implementation
- Measure results
Don't Ignore Low Priority
Low priority still valuable:
- Quick improvements
- Technical debt
- Foundation building
Give Feedback
Help AI improve:
- Rate recommendations
- Explain dismissals
- Share results
Troubleshooting
Recommendations Not Useful
If suggestions miss the mark:
- Provide more feedback
- Adjust focus areas
- Check data quality
- Wait for learning
Too Many Recommendations
If overwhelmed:
- Filter by priority
- Bulk dismiss noise
- Adjust sensitivity
- Focus on categories
Same Recommendations Repeating
If seeing duplicates:
- Mark as implemented
- Dismiss if done
- AI will update