E-commerce Revenue Integration

Pro Plan

Track e-commerce performance in Zenovay - product analytics, cart behavior, and complete purchase journey tracking.

E-commerce Features

What You Can Track

Feature	Description
Product Views	Which products are viewed
Add to Cart	Cart additions
Checkout Steps	Funnel progression
Purchases	Completed transactions
Revenue	Total and by product

Standard E-commerce Events

Product View

Track when products are viewed:

zenovay('track', 'view_product', {
  product_id: 'SKU-001',
  product_name: 'Blue Widget',
  category: 'Widgets',
  price: 49.99,
  currency: 'USD'
});

Add to Cart

Track cart additions:

zenovay('track', 'add_to_cart', {
  product_id: 'SKU-001',
  product_name: 'Blue Widget',
  category: 'Widgets',
  price: 49.99,
  quantity: 2,
  cart_value: 99.98
});

Remove from Cart

Track removals:

zenovay('track', 'remove_from_cart', {
  product_id: 'SKU-001',
  quantity: 1
});

Begin Checkout

Track checkout start:

zenovay('track', 'begin_checkout', {
  cart_value: 149.97,
  items: [
    { product_id: 'SKU-001', quantity: 2, price: 49.99 },
    { product_id: 'SKU-002', quantity: 1, price: 49.99 }
  ]
});

Purchase

Track completed purchase:

zenovay('track', 'purchase', {
  order_id: 'ORD-12345',
  value: 159.96,
  currency: 'USD',
  shipping: 9.99,
  tax: 12.50,
  coupon: 'SAVE10',
  items: [
    {
      product_id: 'SKU-001',
      product_name: 'Blue Widget',
      category: 'Widgets',
      price: 49.99,
      quantity: 2
    },
    {
      product_id: 'SKU-002',
      product_name: 'Red Widget',
      category: 'Widgets',
      price: 49.99,
      quantity: 1
    }
  ]
});

Platform Integrations

Shopify

1. Go to your domain settings → Integrations tab
2. Click "Connect Shopify"
3. Enter store URL
4. Authorize access
5. Events track automatically

Or manual installation:

• Add script to theme
• Track events in checkout

WooCommerce

Install the Zenovay WooCommerce plugin:

1. Download plugin from Settings
2. Upload to WordPress
3. Activate and configure
4. Events track automatically

Magento

For Magento stores:

1. Install Zenovay extension
2. Configure in Admin
3. Events tracked automatically

Custom Platform

Use the JavaScript API directly:

• Implement tracking events
• Call from cart/checkout
• Test thoroughly

E-commerce Reports

Product Performance

Product	Views	Add to Cart	Purchases	Revenue
Blue Widget	1,200	240	85	$4,249
Red Widget	980	185	62	$3,099
Green Widget	750	120	45	$2,249

Category Performance

Category	Revenue	Orders	AOV
Widgets	$18,400	245	$75
Accessories	$8,200	180	$46
Bundles	$12,600	85	$148

Cart Metrics

Metric	Value
Cart Addition Rate	18%
Cart Abandonment Rate	68%
Avg Cart Value	$124
Avg Items in Cart	2.3

Shopping Funnel

Default Funnel

Product View    10,000 (100%)
      ↓
Add to Cart      1,800 (18%)
      ↓
Begin Checkout     580 (5.8%)
      ↓
Purchase           245 (2.45%)

Funnel Analysis

Step	Visitors	Drop-off
View → Cart	18% continue	82% drop
Cart → Checkout	32% continue	68% drop
Checkout → Purchase	42% continue	58% drop

Identify Issues

High drop-off points:

• View → Cart: Product pages need work
• Cart → Checkout: Cart abandonment
• Checkout → Purchase: Checkout friction

Cart Abandonment

Track Abandonment

Automatic tracking when:

• Items in cart
• Session ends without purchase
• Checkout started but not completed

Abandonment Report

Reason	%
Just browsing	35%
Unexpected costs	28%
Complicated checkout	18%
Required account	12%
Slow delivery	7%

Recovery Integration

Enterprise Plan

Connect abandonment data:

• Email marketing integration
• Retargeting audiences
• Push notification triggers

Product Analytics

Top Products

Rank	Product	Revenue	Units
1	Blue Widget Pro	$8,400	168
2	Starter Bundle	$6,200	62
3	Red Widget	$4,100	82

Product Attribution

Which sources drive product sales:

Product	Organic	Paid	Email
Blue Widget	45%	35%	20%
Bundle	25%	55%	20%
Red Widget	60%	20%	20%

Cross-Sell Analysis

Enterprise Plan

Frequently bought together:

• Blue Widget + Accessory (35%)
• Bundle + Warranty (28%)
• Widget + Widget (22%)

Revenue Attribution

By Traffic Source

Source	Revenue	%	ROAS
Organic	$18,200	42%	-
Google Ads	$12,400	28%	4.2x
Facebook	$5,800	13%	2.9x
Email	$4,600	11%	23x
Affiliate	$2,600	6%	5.2x

By Campaign

Campaign	Revenue	Spend	ROAS
Summer Sale	$8,400	$1,200	7x
Product Launch	$4,200	$800	5.25x
Retargeting	$6,100	$600	10.2x

Advanced Features

Coupon Tracking

Track coupon performance:

Coupon	Uses	Revenue	Discount
SAVE10	245	$18,400	$2,044
FIRST20	85	$5,200	$1,300
VIP15	62	$8,400	$1,485

Shipping Analysis

Method	Orders	Revenue	Avg Shipping
Standard	320	$28,400	$4.99
Express	85	$12,600	$12.99
Free	145	$18,200	$0

Payment Method

Method	Orders	%
Credit Card	380	65%
PayPal	145	25%
Apple Pay	45	8%
Other	12	2%

Custom Events

Wishlist

zenovay('track', 'add_to_wishlist', {
  product_id: 'SKU-001',
  product_name: 'Blue Widget'
});

Product Review

zenovay('track', 'product_review', {
  product_id: 'SKU-001',
  rating: 5
});

Search

zenovay('track', 'product_search', {
  query: 'blue widget',
  results_count: 12
});

Best Practices

Track the Full Journey

1. Product impressions
2. Product views
3. Add to cart
4. View cart
5. Begin checkout
6. Add payment info
7. Purchase

Use Product IDs

Consistent IDs enable:

• Product-level analysis
• Inventory connection
• Cross-platform tracking

Test Thoroughly

Before launch:

• Test each event
• Verify data accuracy
• Check attribution

Next Steps

• B2B company identification
• Revenue by traffic source
• Conversion funnels