View complete visit history for any identified company. See every interaction, track engagement over time, and understand their buyer journey.
Accessing Company History
From Companies Dashboard
- Go to Analytics → Companies
- Click on any company name
- View company profile and history
Quick Search
Search for a company:
- Use search bar in Companies
- Enter company name or domain
- Click to view history
Company Profile
Overview Section
┌─────────────────────────────────────────────────────┐
│ Acme Corporation │
│ ─────────────────────────────────────────────────── │
│ │
│ Industry: Technology Size: 500-1000 │
│ Location: San Francisco, CA │
│ Website: acme.com │
│ LinkedIn: linkedin.com/company/acme │
│ │
│ ─────────────────────────────────────────────────── │
│ │
│ Engagement Score: 85/100 [████████░░] │
│ │
│ First Visit: November 15, 2024 │
│ Last Visit: January 15, 2025 (Today) │
│ Total Visits: 47 │
│ Unique Visitors: 8 │
│ Total Time: 4h 32m │
│ Pages Viewed: 156 │
│ │
└─────────────────────────────────────────────────────┘
Key Metrics
| Metric | Description |
|---|---|
| Engagement Score | 0-100 based on activity |
| First Visit | When first identified |
| Last Visit | Most recent activity |
| Total Visits | All sessions combined |
| Unique Visitors | Different people (estimated) |
| Total Time | Cumulative time on site |
| Pages Viewed | Total pageviews |
Visit Timeline
Chronological View
See all visits in order:
January 2025
Jan 15 (Today) - 3 visits
├── 2:30 PM - 15 minutes
│ └── /pricing → /features → /demo-request ✓
├── 10:15 AM - 8 minutes
│ └── /blog/comparison → /features
└── 9:02 AM - 3 minutes
└── /homepage → /pricing
Jan 12 - 2 visits
├── 4:45 PM - 12 minutes
│ └── /case-studies → /case-study/techcorp → /pricing
└── 11:30 AM - 5 minutes
└── /blog/guide → /features
Jan 8 - 1 visit
└── 3:20 PM - 6 minutes
└── /homepage → /about → /team
December 2024
...
Session Details
Click any visit for details:
Session: Jan 15, 2025 at 2:30 PM
Duration: 15 minutes
Pages: 5
Source: Google (organic)
Device: Desktop / Chrome / Windows
Location: San Francisco, CA
Page Flow:
1. /pricing (4:32)
• Scrolled 85%
• Clicked "Enterprise" tab
2. /features (3:15)
• Viewed all sections
• Clicked "Integrations"
3. /integrations (2:48)
• Scrolled 60%
4. /demo-request (4:25)
• Filled form
• Submitted ✓
Goal Completed: Demo Request
Page Interest Analysis
Top Pages
Which pages they view most:
| Page | Views | Avg Time | Last Viewed |
|---|---|---|---|
| /pricing | 12 | 3:45 | Today |
| /features | 8 | 2:30 | Today |
| /case-studies | 6 | 4:15 | Jan 12 |
| /integrations | 5 | 2:00 | Today |
| /documentation | 4 | 5:30 | Jan 10 |
Page Categories
Grouped by content type:
Page Interest Breakdown
Product Pages: 45%
├── /features (20%)
├── /pricing (15%)
└── /integrations (10%)
Content: 30%
├── /blog/* (15%)
├── /case-studies (10%)
└── /resources (5%)
Documentation: 15%
└── /docs/* (15%)
Other: 10%
├── /about (5%)
└── /homepage (5%)
Interest Over Time
See how focus changes:
Interest Timeline
November: Discovery
• Homepage, About, Team
December: Research
• Blog posts, Case studies
January: Evaluation
• Pricing, Features, Integrations
• Demo request submitted
Traffic Sources
How They Found You
| Source | Visits | % |
|---|---|---|
| Google (organic) | 18 | 38% |
| Direct | 12 | 26% |
| Google Ads | 8 | 17% |
| 5 | 11% | |
| Referral (techblog.com) | 4 | 8% |
First vs Returning
Acquisition Source: Google (organic)
First Visit: Nov 15, 2024
Search Term: "analytics platform comparison"
Return Visit Sources:
• Direct: 12 visits (bookmarked)
• Google Ads: 8 visits (retargeting)
• LinkedIn: 5 visits (sponsored content)
Visitor Breakdown
Multiple Visitors
See different people from same company:
Visitors from Acme Corporation
Total Unique Visitors: 8 (estimated)
Identified:
• john@acme.com
- 12 visits, 2h 15m total
- Focus: Technical docs, API
• sarah@acme.com
- 8 visits, 1h 30m total
- Focus: Pricing, features
Anonymous:
• Visitor #1: 6 visits, pricing focus
• Visitor #2: 4 visits, blog reader
• Visitor #3-8: Light engagement
Visitor Patterns
| Metric | Value |
|---|---|
| Avg Visitors/Month | 3 |
| Concurrent Visitors | 2 max |
| Visitor Growth | +2 this month |
Engagement Trends
Score Over Time
Engagement Score History
Nov: ██░░░░░░░░ 25
Dec: █████░░░░░ 52
Jan: ████████░░ 85 (current)
Key Events:
• Dec 1: First return visit (+15)
• Dec 15: Viewed pricing (+10)
• Jan 8: Multiple visitors (+12)
• Jan 15: Demo request (+20)
Activity Patterns
When they visit:
Visit Patterns
Day of Week:
Mon: ███████ 28%
Tue: █████ 22%
Wed: ████ 18%
Thu: ███ 15%
Fri: ██ 10%
Sat/Sun: █ 7%
Time of Day:
Morning (9-12): 35%
Afternoon (12-5): 45%
Evening (5-9): 15%
Night: 5%
Goals & Conversions
Goals Completed
| Goal | Date | Details |
|---|---|---|
| Demo Request | Jan 15 | sarah@acme.com |
| Whitepaper Download | Jan 10 | john@acme.com |
| Newsletter Signup | Dec 20 | Unknown visitor |
Conversion Path
Demo Request Conversion Path
Touch 1: Google search → /blog/guide
Touch 2: Direct → /features
Touch 3: Google Ads → /case-studies
Touch 4: Direct → /pricing
Touch 5: Direct → /demo-request ✓
Total Touchpoints: 5
Days to Convert: 35
Export Options
Export Company Data
- Open company profile
- Click "Export"
- Choose format
Available Formats
| Format | Contents |
|---|---|
| Visual summary report | |
| CSV | All visit data |
| JSON | Full data export |
Export Contents
- Company information
- All visits and sessions
- Page views
- Goals completed
- Traffic sources
- Timeline
Sharing
Share with Team
- Click "Share" on company profile
- Copy link
- Share with team members
CRM Integration
Enterprise PlanPush history to CRM:
- Auto-sync visits
- Update activities
- Trigger workflows
Best Practices
Regular Review
Check target companies:
- Daily for Tier 1 accounts
- Weekly for Tier 2
- Monthly for Tier 3
Look for Signals
Key indicators:
- Increased visit frequency
- Multiple visitors
- Pricing page focus
- Documentation review
- Return after quiet period
Context for Outreach
Use history for personalization:
- Reference pages viewed
- Mention their interests
- Time outreach appropriately
Troubleshooting
Missing Visits
If visits don't show:
- Check date range filter
- Verify company identification
- Allow processing time (1-2 hours)
Wrong Company
If data seems incorrect:
- May be ISP, not company
- Check for subsidiaries
- Filter by confidence
Gaps in Timeline
If there are gaps:
- Company may use VPN
- Remote workers not matched
- Ad blockers on some visits