B2B Company Identification

Scale Plan

Turn anonymous B2B website visitors into identified companies. Know which businesses are researching your product before they fill out a form.

How It Works

IP-to-Company Matching

Zenovay identifies companies using:

Method	Description
IP Intelligence	Match visitor IPs to company networks
Reverse DNS	Identify corporate domains
Database Matching	Cross-reference against company databases
Behavioral Signals	Company indicators from visitor patterns

What Gets Identified

Data Point	Description
Company Name	Legal company name
Industry	Business sector
Size	Employee count range
Location	HQ and office locations
Website	Company domain
LinkedIn	Company page link

Viewing Identified Companies

Companies Dashboard

1. Go to Analytics → Companies
2. View list of identified companies
3. See visit activity and engagement

Company Card

Each company shows:

┌─────────────────────────────────────┐
│ Acme Corporation                    │
│ Technology • 500-1000 employees     │
│ San Francisco, CA                   │
├─────────────────────────────────────┤
│ First Visit: Jan 10, 2025           │
│ Last Visit: Jan 15, 2025            │
│ Total Visits: 12                    │
│ Pages Viewed: 45                    │
│ Time on Site: 2h 15m                │
├─────────────────────────────────────┤
│ Pages: /pricing (5), /features (3)  │
│ Source: Google Ads                  │
│ Value Score: 85/100                 │
└─────────────────────────────────────┘

Company Metrics

Key Metrics

Metric	Description
Companies Identified	Unique companies this period
Return Visitors	Companies visiting multiple times
Avg Pages/Company	Engagement level
High-Value Companies	Score above threshold

Sample Dashboard

Company Overview (Last 30 Days)

Companies Identified: 245
Return Visitors: 89 (36%)
New Companies: 156
Avg Pages/Company: 8.2
High-Value (80+): 34

Top Industries:
1. Technology (32%)
2. Finance (18%)
3. Healthcare (15%)
4. Manufacturing (12%)
5. Retail (8%)

Company Scoring

Value Score

Companies are scored 0-100 based on:

Factor	Weight	Example
Visit Frequency	25%	Multiple visits = higher
Page Depth	20%	More pages = higher
Time on Site	15%	Longer = higher
Key Pages	25%	Pricing, demo = higher
Recency	15%	Recent = higher

Score Breakdown

Company: Acme Corporation
Value Score: 85/100

Breakdown:
• Visits (3 this week): +22/25
• Pages (12 viewed): +18/20
• Time (45 min total): +12/15
• Key pages (pricing, demo): +23/25
• Last visit (today): +10/15

Custom Scoring

Enterprise Plan

Customize scoring weights:

1. Go to your domain dashboard → Companies tab
2. Adjust factor weights
3. Add custom factors
4. Save configuration

Filtering Companies

By Activity

Filter companies by:

• First seen date
• Last seen date
• Visit count
• Pages viewed
• Time on site

By Company Attributes

Filter by:

• Industry
• Company size
• Location (country, region)
• Value score

By Behavior

Filter by:

• Pages visited (e.g., pricing)
• Source/medium
• Goals completed
• Revenue generated

Example Filters

High-Intent Companies:
• Visited pricing page
• More than 3 visits
• Last 7 days
→ 28 companies match

Enterprise Targets:
• 1000+ employees
• Technology or Finance
• Score 70+
→ 12 companies match

Company Details

Visit Timeline

See all company visits:

Acme Corporation - Visit History

Jan 15, 2025 (3 visits)
├── 2:30 PM - /features (5 min)
├── 2:35 PM - /pricing (8 min)
└── 2:43 PM - /demo-request (submitted form)

Jan 12, 2025 (2 visits)
├── 10:15 AM - /blog/article (3 min)
└── 10:18 AM - /features (4 min)

Jan 10, 2025 (1 visit)
└── 3:45 PM - / (homepage, 2 min)

Page Interest

Which pages they view most:

Page	Views	Time
/pricing	5	15 min
/features	4	12 min
/case-studies	3	8 min
/integrations	2	5 min

Traffic Sources

How they found you:

Source	Visits	%
Google (organic)	4	50%
Google Ads	2	25%
Direct	2	25%

Company Alerts

Set Up Alerts

Get notified when:

• New company visits
• High-value company visits
• Target company visits
• Company returns

Alert Configuration

Alert: High-Value Company Visit
Trigger: Company score > 80
Delivery: Slack + Email
Recipients: sales@company.com

Target Account Alerts

Enterprise Plan

Import target account list:

1. Upload CSV with company names/domains
2. Get instant alerts on matches
3. Track engagement over time

Integration Options

CRM Integration

Enterprise Plan

Push companies to CRM:

• Salesforce
• HubSpot
• Pipedrive

Data Sync

What syncs to CRM:

• Company name
• Visit history
• Pages viewed
• Value score
• Source/medium

Webhook

Send company data via webhook:

// Webhook payload example
{
  "event": "company_identified",
  "company": {
    "name": "Acme Corporation",
    "domain": "acme.com",
    "industry": "Technology",
    "employees": "500-1000",
    "location": "San Francisco, CA"
  },
  "visit": {
    "date": "2025-01-15",
    "pages": ["/pricing", "/features"],
    "duration": 480,
    "source": "google",
    "medium": "cpc"
  },
  "score": 85
}

Privacy & Compliance

What We Track

Company identification:

• Uses business IP addresses
• No personal data collected
• Aggregates visitor activity

What We Don't Track

• Individual employee names
• Personal email addresses
• Home IP addresses
• Personal devices

GDPR Compliance

Company identification is:

• Based on business networks
• Anonymous at individual level
• Compliant with legitimate interest

Identification Accuracy

Match Rates

Typical identification rates:

Visitor Type	Match Rate
Corporate networks	30-40%
SMB offices	15-25%
Remote workers	5-10%
Consumers	<1%

Improving Accuracy

Increase identification:

• Focus on B2B traffic
• Target business hours
• Use business-focused ads

Unidentified Traffic

For unidentified visitors:

• ISP shown instead of company
• Individual tracking still works
• Can identify later if they log in

Best Practices

Review Regularly

Check companies dashboard:

• Daily for high-intent
• Weekly for trends
• Monthly for patterns

Prioritize High-Value

Focus on companies that:

• Visit multiple times
• View pricing/demo pages
• Spend significant time
• Match target profile

Act Quickly

Reach out while interest is high:

• Same-day for hot leads
• Within week for warm leads
• Personalize based on pages viewed

Troubleshooting

Few Companies Identified

If identification is low:

• Check traffic is B2B
• Verify tracking installed
• Review ISP filtering

Wrong Company Names

If companies seem wrong:

• May be ISP, not company
• Check visitor location
• Filter by confidence score

Missing Recent Visits

If visits don't appear:

• Allow 1-2 hours for processing
• Check date range filter
• Verify tracking active

Next Steps

• Company visit history
• Account-based marketing
• Identified users & CRM