What is the Demographics tab?
Demographics gives you an aggregate picture of who your audience is — by the language they read in and when they're online. It's a single tab in your domain dashboard: open the dashboard for a site and select Demographics. It's free on every plan and visible on shared and public dashboards too.
How to read it
The tab leads with a plain-language answer of what languages your audience reads in (for example "76% of your visitors' browsers are set to German"), so you get the takeaway before any chart.
- Language breakdown — every browser language with its share of visitors. Click a language to expand it and see its locales beneath it (for example German →
de-DE,de-AT). Language is declared by the browser and is something geo-IP can't tell you; the locale beneath it is the more specific regional variant, useful for tailoring spelling, currency, and date formats. Use this to decide which languages to localize content into. - Timezone — a separate, secondary strip showing the visitor's browser timezone (for example "Europe/Berlin"). This tells you when your audience is active, not where they are: use it to pick send times for campaigns and to read your peak-traffic hours in your audience's local time. It follows VPNs and travel, so treat it as a coarse activity hint — for visitor location, use the Map / Country view.
Why this is privacy-safe
Zenovay infers everything here only from information the visitor's browser already sends with every page request — its language preference and a timezone signal. To produce this tab Zenovay sets no cookies, stores no extra data, uses no third-party data brokers, and never builds a profile of an individual person. Everything you see is counted in aggregate.
This is inferred, not declared: these are the browser's own settings (not something the visitor typed). Timezone is a coarse activity signal and follows VPNs and travel, so it isn't a location. There is no age or gender — Zenovay does not collect or guess it.
Common questions
"Does the Demographics tab track individual visitors?"
No. It's aggregate-only inference from signals the browser already sends. No cookies are set, no extra data is stored, and no individual profile is built.
"A visitor uses Global Privacy Control. Is their data here?"
No. If a visitor's browser sends a Global Privacy Control signal, Zenovay does not infer or store any of this for them, so they don't contribute to these counts.
"Why don't these numbers match Google Analytics or another tool?"
Because this is privacy-safe inference, not cookie-based tracking. Different tools use different (often cookie- or login-based) methods, so totals and splits will differ. Timezone in particular is approximate — it follows VPNs and travel — so treat Demographics as a directional view of your audience, not an exact census.
Plan availability
Free on every plan, including on shared and public dashboards. Audience composition is a baseline signal every Zenovay customer should have.