Filtering & Date Ranges

Filtering allows you to focus on specific segments of your data, while date ranges let you analyze different time periods. Master these tools to get the most from your analytics.

Date Range Selection

Accessing Date Picker

Click the date display in the top-right of your dashboard to open the date picker.

Preset Date Ranges

Quick selections available:

Preset	What It Shows
Today	Current day from midnight
Yesterday	Previous full day
Last 7 Days	Past week including today
Last 30 Days	Past month including today
This Week	Current week (Mon-Sun)
Last Week	Previous full week
This Month	Current calendar month
Last Month	Previous calendar month
This Year	Current year to date
Last Year	Previous full year

Custom Date Range

Select specific dates:

Date Range Limits

Plan	Maximum Range
Free	1 year (retention limit)
Pro	2 years
Scale	4 years
Enterprise	4 years base, custom available

Dashboard Filters

Available Filters

Filter	Options
Traffic Source	Direct, Organic, Referral, Social, Paid
Country	All countries with traffic
Device	Desktop, Mobile, Tablet
Browser	Chrome, Safari, Firefox, etc.
OS	Windows, macOS, iOS, Android, etc.
Page	Specific pages or patterns

Applying Filters

Multiple Filters

Apply multiple filters together:

• "Mobile users from Germany"
• "Organic traffic on Safari"
• "Desktop users viewing /blog/*"

All filters combine with AND logic.

Clearing Filters

Remove active filters:

• Click "Clear All" to remove all filters
• Click X on individual filter chips
• Refresh the page

Filter Types

Traffic Source Filter

Filter by how visitors found you:

• Direct: No referrer
• Organic: Search engines
• Referral: Other websites
• Social: Social media
• Paid: Advertising
• Email: Email campaigns

Geographic Filters

Filter by location:

• Country: Select one or more countries
• Region: Filter by state/province (Pro+)
• City: Filter by city (Pro+)

Technology Filters

Filter by technology:

• Device type: Desktop/Mobile/Tablet
• Browser: Chrome, Safari, Firefox, etc.
• Operating System: Windows, macOS, iOS, Android
• Screen size: Resolution ranges

Page Filters

Filter by content:

• Exact page: /about
• Pattern: /blog/*
• Contains: Pages containing "product"

Saved Segments

Scale Plan

Creating Segments

Save filter combinations for reuse:

Using Saved Segments

1. Click "Segments" dropdown
2. Select your saved segment
3. Data filters automatically

Common Segments

Examples of useful segments:

• "Mobile Users"
• "US Visitors"
• "Blog Readers"
• "High-Value Visitors"
• "Returning Customers"

Managing Segments

Edit or delete segments:

1. Go to your domain dashboard → Analytics tab
2. View all saved segments
3. Edit, rename, or delete

Advanced Filtering

Inclusion vs Exclusion

Include specific values:

• Show only mobile users

Exclude specific values:

• Show everyone except bot traffic

Regular Expressions

Pro Plan

Use regex for complex patterns:

• /blog/(2024|2025)/.* - Blog posts from 2024-2025
• ^/product/[0-9]+$ - Product pages with numeric IDs

Combining Filters

Complex filter combinations:

Traffic Source = Organic
AND Country = United States
AND Device = Mobile
AND Page contains "/blog/"

Filter Persistence

Session Persistence

Filters stay applied:

• When switching tabs
• When drilling down
• Until you clear them

Not Persisted

Filters reset when:

• You log out
• You clear browser data
• You select a new website

Saved Segments Persist

Saved segments are stored permanently and available on return.

Date Comparison Mode

Pro Plan

Compare current period to past:

Enabling Comparison

1. Open date picker
2. Toggle "Compare to"
3. Select comparison period

Comparison Options

• Previous period: Same length, immediately before
• Previous year: Same dates, last year
• Custom: Choose any comparison range

Reading Comparisons

Data shows:

• Current period values
• Comparison period values
• Percentage change
• Trend indicators

Filtering Best Practices

Start Broad, Then Narrow

1. Look at overall data first
2. Apply one filter
3. Analyze change
4. Add more filters as needed

Document Your Filters

When reporting:

• Note which filters were applied
• Save important segments
• Include date range context

Watch for Low Data

Too many filters may result in:

• Very small sample sizes
• Statistical insignificance
• Misleading conclusions

Common Filtering Scenarios

Campaign Analysis

Filter for specific campaign:

• Traffic Source = Paid
• UTM Campaign = "summer_sale"
• Date = Campaign dates

Mobile Optimization

Analyze mobile experience:

• Device = Mobile
• Compare to Desktop
• Check bounce rate, duration

Geographic Analysis

Understand regional performance:

• Country = Target market
• Compare conversion rates
• Analyze local preferences

Troubleshooting

Filters Showing No Data

• Check date range has data
• Verify filter values exist
• Try broader filters first

Unexpected Results

• Clear all filters and verify base data
• Apply filters one at a time
• Check for filter conflicts

Next Steps

• Compare date ranges
• Export filtered data
• Create custom reports