Exit-Intent Widgets show a popup the moment a visitor is about to leave your site — giving you one last chance to keep them engaged. Every widget you build is tracked end-to-end so you can see what actually works.
What Are Exit-Intent Widgets?
Exit-Intent Widgets are on-site popups you create in Zenovay that appear when a visitor signals they are leaving. They are designed to recover conversions that would otherwise drop off:
| Use Case | Example Widget |
|---|---|
| Cart abandonment | "Wait! Here's 10% off your order" |
| Newsletter signup | "Before you go — get our weekly tips" |
| Lead capture | "Free demo before you leave" |
| Discount offer | "Limited-time coupon for first-time visitors" |
| Feedback prompt | "Quick question — what brought you here?" |
Why Use Exit-Intent?
Catch visitors at the moment they are most likely to be lost:
- Recover abandoning carts
- Build your email list
- Surface promotions to high-intent visitors
- Collect feedback from people who didn't convert
- Test offers without changing your main page
How Widgets Trigger
The trigger is what makes a widget "exit-intent". Zenovay listens for the right signals on each device.
Desktop
On desktop, the widget fires when the mouse pointer crosses the top edge of the browser window (mouseleave toward the address bar / tab strip). This is the strongest signal that the visitor is about to switch tabs, close the window, or click a bookmark.
Mobile and Tablet
Touch devices have no cursor, so a different signal is used:
- Scroll-up after the visitor has scrolled down the page (typical "leaving" pattern), OR
- Visibility return — the page regains visibility (visitor switched apps and came back) without further interaction
The widget engine uses whichever signal fires first.
When Widgets Don't Fire
A widget will not show if:
- The visitor has already seen this widget the maximum number of times allowed
- The current page does not match the widget's targeting rules
- The visitor has already interacted with the widget (clicked or dismissed it) within the frequency-cap window
- The widget is paused or still in draft
Plan Requirement
Pro PlanExit-Intent Widgets are available on Pro and above. On the Free plan the Widgets tab shows an upgrade prompt instead of the builder.
| Feature | Free | Pro | Scale | Enterprise |
|---|---|---|---|---|
| Build & publish widgets | ✗ | ✓ | ✓ | ✓ |
| Per-page targeting | ✗ | ✓ | ✓ | ✓ |
| Country & device targeting | ✗ | ✓ | ✓ | ✓ |
| Frequency caps | ✗ | ✓ | ✓ | ✓ |
| Built-in analytics | ✗ | ✓ | ✓ | ✓ |
How Analytics Work
Every widget you publish is tracked automatically. No extra setup, no JavaScript to add.
Events Captured
| Event | When It Fires |
|---|---|
| Shown | The widget became visible to the visitor |
| Clicked | The visitor clicked the primary call-to-action |
| Secondary clicked | The visitor clicked a secondary button (if configured) |
| Dismissed | The visitor closed the widget without clicking |
What You Can Measure
From these four events, the dashboard derives:
- Impressions — how many visitors saw the widget
- CTR (click-through rate) — % of impressions that clicked
- Dismissal rate — % that closed without clicking
- Per-page performance — which pages drive the most engagement
- Per-device performance — desktop vs. mobile vs. tablet
Privacy
Widget analytics use the same tracker as the rest of your Zenovay site analytics. If your site is configured for cookieless mode, widget impressions and clicks are also anonymous and use only window-scoped IDs. No widget content is sent to Zenovay servers — only the events.
Where to Find Widgets
In your dashboard:
- Open the website you want from Domains
- In the sidebar, under Configure & Explore, select the Widgets tab
- Choose New Widget to build, or click an existing widget to edit and view stats
Workflow at a Glance
A typical widget goes through four stages:
- Build — write the headline, body, and call-to-action
- Target — choose which pages, countries, and devices it applies to
- Design — pick colors, position, and a secondary button if you want one
- Set frequency — choose how often a visitor can see it, then activate
You can pause or edit a widget at any time, and saved edits take effect on the next page load.