Zenovay Help Center

Track revenue, analyze order patterns, and understand customer value to grow your e-commerce business.

Revenue Dashboard

Accessing Revenue Analytics

Go to Analytics → Revenue
Select your e-commerce website
Choose date range

Key Metrics

Metric	Description	Formula
Total Revenue	Sum of all orders	Σ order_value
Orders	Number of transactions	Count of purchases
AOV	Average Order Value	Revenue ÷ Orders
RPV	Revenue Per Visitor	Revenue ÷ Unique Visitors
Conversion Rate	Purchasers ÷ Visitors	Orders ÷ Visitors × 100

Revenue Attribution

By Traffic Source

See which channels drive revenue:

Source	Revenue	Orders	AOV	Conv %
Google Organic	$45,230	412	$109.78	2.4%
Facebook Ads	$28,150	287	$98.08	1.8%
Direct	$18,920	156	$121.28	3.1%
Email	$12,480	98	$127.35	4.2%

By Campaign

Track campaign performance:

Use UTM parameters consistently
View Revenue → Campaigns
Compare campaign ROI

https://yourstore.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

By Landing Page

Identify high-converting pages:

Which pages generate most revenue
Entry page to purchase path
Optimize top performers

Order Analytics

Order Details

Each order tracks:

Order ID
Revenue (subtotal)
Tax
Shipping
Discount applied
Items purchased
Customer info (if available)

Order Trends

View patterns:

Orders by day of week
Peak hours for purchases
Seasonal trends
Month-over-month growth

Order Value Distribution

Understand your customers:

% of orders under $50
% of orders $50-100
% of orders over $100
Identify upsell opportunities

Product Revenue

Top Products by Revenue

View in Revenue → Products:

Product	Revenue	Units	AOV
Premium Widget	$12,450	89	$139.89
Basic Widget	$8,230	411	$20.02
Widget Bundle	$6,890	42	$164.05

Category Performance

Revenue by product category:

Compare category contribution
Identify growth areas
Spot declining categories

Product Combinations

See frequently bought together:

Bundle opportunities
Cross-sell recommendations
Category affinity

Customer Revenue

New vs Returning

Compare customer segments:

Segment	Revenue	Orders	AOV
New Customers	$34,500	456	$75.66
Returning	$48,200	312	$154.49

Returning customers often have 2x higher AOV.

Customer Lifetime Value (LTV)

Calculate customer value:

Go to Revenue → Customers
View LTV distribution
Segment by acquisition source

LTV Formula:

LTV = Average Order Value × Purchase Frequency × Customer Lifespan

Cohort Analysis

Track customer behavior over time:

First purchase month cohort
Repeat purchase rates
Revenue per cohort

Revenue Tracking Implementation

Standard Purchase Event

zenovay('track','purchase', {
  order_id: 'ORD-12345',
  revenue: 149.99,
  subtotal: 139.99,
  tax: 10.00,
  shipping: 0.00,
  discount: 20.00,
  coupon: 'SAVE20',
  currency: 'USD',
  items: [
    {
      product_id: 'SKU-001',
      product_name: 'Premium Widget',
      quantity: 1,
      price: 99.99,
      category: 'Widgets'
    },
    {
      product_id: 'SKU-002',
      product_name: 'Widget Accessory',
      quantity: 2,
      price: 20.00,
      category: 'Accessories'
    }
  ]
});

Customer Identification

Link orders to customers:

// Identify customer at purchase
zenovay('identify', {
  id: 'customer_123',
  email: 'customer@example.com',
  name: 'John Doe',
  customer_since: '2024-01-15',
  total_orders: 5,
  total_spent: 549.95
});

// Then track purchase
zenovay('track','purchase', { ... });

Refunds and Returns

Track refunds:

zenovay('track','refund', {
  order_id: 'ORD-12345',
  refund_amount: 99.99,
  reason: 'product_return',
  items: [
    {
      product_id: 'SKU-001',
      quantity: 1
    }
  ]
});

Refunds deduct from revenue totals.

Revenue Goals

Set Revenue Targets

Go to Goals → Create Goal
Select Revenue Goal
Set target amount
Choose timeframe

Examples:

$100K monthly revenue
$500 daily minimum
1000 orders per week

Alert on Anomalies

Get notified of:

Revenue drops below threshold
Unusual order patterns
High refund rates

Revenue Reports

Scheduled Reports

Set up automatic reports:

Go to Reports → Scheduled
Create revenue report
Set frequency (daily/weekly/monthly)
Choose recipients

Report Contents

Include in reports:

Revenue summary
Top products
Source attribution
Trend comparisons
Goal progress

Export Options

Export revenue data:

CSV for spreadsheets
JSON for integrations
API access for automation

Multi-Currency

Handling Multiple Currencies

If selling internationally:

zenovay('track','purchase', {
  order_id: 'ORD-12345',
  revenue: 129.00,
  currency: 'EUR',  // Currency code
  items: [...]
});

Currency Conversion

Zenovay handles:

Automatic conversion to base currency
Historical exchange rates
Currency breakdown reports

Set Base Currency

Go to Settings → E-commerce
Select base currency
All reports show in base currency

Discounts and Promotions

Track Coupon Usage

zenovay('track','purchase', {
  order_id: 'ORD-12345',
  revenue: 79.99,
  discount: 20.00,
  coupon: 'SUMMER20',
  original_price: 99.99,
  items: [...]
});

Promotion Analytics

View promotion performance:

Revenue by coupon code
Discount rate impact
Promotion ROI

A/B Testing Prices

Track price tests:

Use different product variants
Compare conversion rates
Calculate revenue impact

Integrations

Connect Payment Processors

Automatic revenue sync:

Stripe: Real-time webhooks
PayPal: Transaction import
Square: API integration

Accounting Software

Export to:

QuickBooks
Xero
CSV for any system

Best Practices

Revenue Tracking

Track gross revenue
- Before refunds
- Include tax and shipping in separate fields
Use consistent order IDs
- Prevents duplicates
- Enables refund matching
Include all line items
- Enables product attribution
- Better inventory insights
Track in real-time
- Fire event on order confirmation
- Don't wait for shipping

Analysis Tips

Compare periods correctly
- Same day of week
- Account for holidays
- Year-over-year for seasonality
Segment everything
- New vs returning
- By traffic source
- By product category
Watch for anomalies
- Sudden drops = tracking issue
- Spikes = investigate source

E-commerce Revenue Tracking