Make the most of Zenovay as a team. Best practices for collaboration, workflows, and getting value from your analytics together.
Setting Up for Success
Team Structure
Recommended team setup:
| Role | Who | Zenovay Role |
|---|---|---|
| Analytics Lead | Data/Marketing lead | Admin |
| Power Users | Active analysts | Editor |
| Stakeholders | Executives, managers | Viewer |
| Technical | Dev team | Editor or Admin |
Access Philosophy
Start restrictive, expand as needed:
- Default to Viewer access
- Promote based on need
- Review quarterly
- Document decisions
Workflows
Daily Analytics Check
For marketing teams:
Morning Check (5 min)
├── View yesterday's traffic
├── Check goal completions
├── Note any anomalies
└── Share insights in Slack
Weekly Deep Dive (30 min)
├── Review week trends
├── Analyze top sources
├── Check funnel performance
└── Document findings
Goal Management
Coordinate goal creation:
| Practice | Benefit |
|---|---|
| One owner per goal | Clear accountability |
| Naming convention | Easy to find |
| Regular review | Keep relevant |
| Document purpose | Context for team |
Suggested Naming Convention
[Team]-[Type]-[Description]
Examples:
MKT-Lead-Newsletter-Signup
PROD-Activation-Trial-Start
SALES-Demo-Request-Form
ENG-Error-Rate-Threshold
Communication
Sharing Insights
When you discover something:
- Screenshot or export the data
- Add context - what, why it matters
- Share in team channel - Slack, email
- Tag relevant people - who needs to know
Insight Template
📊 Analytics Insight
What: Traffic from LinkedIn up 45% this week
Why It Matters: New campaign launched Tuesday
Data: [screenshot or link]
Action: Continue campaign, increase budget?
Regular Reports
Schedule automated reports:
| Report | Audience | Frequency |
|---|---|---|
| Executive Summary | Leadership | Weekly |
| Marketing Metrics | Marketing team | Daily |
| Product Analytics | Product team | Weekly |
| Technical Health | Engineering | Weekly |
Using Dashboards Together
Shared Views
Scale PlanCreate views for different needs:
| View | Purpose | Who Uses |
|---|---|---|
| Executive | KPIs only | Leadership |
| Marketing | Campaign focus | Marketing |
| Product | User behavior | Product |
| Operations | Site health | DevOps |
Dashboard Etiquette
Best practices:
- Don't modify shared filters
- Create personal views for exploration
- Document changes you make
- Notify team of new views
Goal Ownership
Assign Owners
Each goal should have an owner:
Goal: Newsletter Signup
Owner: sarah@company.com
Purpose: Track email list growth
Alert: Yes, when drops >20%
Review: Monthly
Owner Responsibilities
Goal owners should:
- Monitor performance
- Investigate anomalies
- Update settings as needed
- Report to stakeholders
Troubleshooting as a Team
When Data Looks Wrong
Standard checklist:
- Verify timeframe - Same dates?
- Check filters - Any applied?
- Compare sources - Match other tools?
- Review tracking - Code deployed?
- Escalate - Still wrong? Contact admin
Incident Response
When tracking breaks:
| Step | Owner | Action |
|---|---|---|
| 1 | Discoverer | Report in #analytics |
| 2 | Technical | Investigate code |
| 3 | Admin | Check Zenovay status |
| 4 | Lead | Communicate to team |
| 5 | All | Document resolution |
Training New Members
Onboarding Checklist
For new team members:
- Account created and invitation accepted
- Role assigned appropriately
- Walked through key dashboards
- Introduced to goals they'll monitor
- Shown how to create basic reports
- Connected to team communication channel
- Given this best practices guide
Self-Service Resources
Point new members to:
- This help center
- Team documentation
- Key dashboard views
- Common reports
Documentation
What to Document
Keep records of:
| Item | Where | Why |
|---|---|---|
| Goal definitions | Wiki/Notion | Context |
| Naming conventions | Wiki | Consistency |
| Access policies | Wiki | Security |
| Key metrics | Wiki | Alignment |
| Troubleshooting | Wiki | Efficiency |
Goal Documentation Template
## Goal: Newsletter Signup
**Purpose:** Track email list growth from website
**Definition:** Form submission on /newsletter page
**Owner:** Sarah (sarah@company.com)
**Target:** 500/month
**Used By:** Marketing team, weekly reports
**Notes:** Excludes existing subscribers
Meetings
Analytics Review Meeting
Weekly team sync:
Analytics Sync (30 min)
Agenda:
1. Key metrics review (10 min)
2. Insights from the week (10 min)
3. Upcoming experiments (5 min)
4. Questions/blockers (5 min)
Attendees: Analytics team + stakeholders
Output: Action items in shared doc
Async Updates
Not everything needs a meeting:
| Update Type | Medium |
|---|---|
| Quick insight | Slack message |
| Weekly summary | Automated report |
| Deep analysis | Written doc + discussion |
| Urgent issue | Immediate Slack/call |
Common Pitfalls
Avoid These
| Pitfall | Better Approach |
|---|---|
| Too many admins | Use Viewer/Editor more |
| No goal ownership | Assign every goal |
| Siloed insights | Share discoveries |
| Ignored alerts | Review alert relevance |
| Outdated goals | Regular cleanup |
Signs of Good Collaboration
You're doing well if:
- Team checks analytics regularly
- Insights get shared and discussed
- Goals are current and owned
- Access is appropriate and reviewed
- Documentation exists and is current
Tool Integrations
Connect to Your Stack
Integrate Zenovay with:
| Tool | Purpose |
|---|---|
| Slack | Alert notifications, quick sharing |
| Scheduled reports | |
| Data warehouse | Advanced analysis |
| BI tools | Custom dashboards |
Slack Integration
Set up Slack for:
- Goal completion alerts
- Daily/weekly summaries
- Anomaly notifications
- Team @mentions
Security Hygiene
Team Security Practices
| Practice | Frequency |
|---|---|
| Review member list | Monthly |
| Check role assignments | Quarterly |
| Rotate API keys | Annually |
| Audit log review | Monthly |
| Remove departed members | Immediately |
Access Reviews
Questions to ask:
- Does everyone still need access?
- Are roles still appropriate?
- Any external members to remove?
- Are API keys still needed?
Scaling Your Team
As Team Grows
| Team Size | Considerations |
|---|---|
| 2-5 | Everyone can see everything |
| 5-15 | Consider role separation |
| 15-50 | Use website restrictions |
| 50+ | Consider multiple orgs |
Advanced Features
Scale PlanLarger teams benefit from:
- SSO/SAML (Scale+)
- Advanced audit logs (Scale+)
- Custom roles (Enterprise)
- Permission groups (Enterprise)