Understanding visitor value scoring

Understanding visitor scoring, reports, and analytics data

Zenovay's visitor value scoring helps you identify your most valuable website visitors using advanced analytics and behavior tracking.

How visitor scoring works

Our algorithm analyzes multiple factors to calculate a visitor's value score:

  • Time on site: Longer visits indicate higher engagement
  • Pages visited: More pages suggest deeper interest
  • Return visits: Repeat visitors are typically more valuable
  • Interaction events: Clicks, form submissions, and other actions
  • Geographic location: Based on your target market settings

Interpreting scores

Visitor scores range from 1-100:

  • 90-100: Extremely high-value visitors
  • 70-89: High-value visitors
  • 50-69: Medium-value visitors
  • 30-49: Low-value visitors
  • 1-29: Very low-value visitors

Using visitor scores

Use these insights to:

  • Focus marketing efforts on high-value visitor sources
  • Optimize content for your most engaged audience
  • Set up alerts for high-value visitor activity
  • Personalize experiences based on visitor value

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